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In this issue
1. How-To: The Top 5 KPIs Marketers Need to Measure (And How to Measure and Improve Them)
2. Article: The Importance of a Well-Rounded Marketing Technology Stack [Sponsored by Seismic]
3. Podcast: Marketing Lessons From the Toxic Avenger: B-Movie Maker and Businessman Jeffrey Sass
4. On-Demand Seminar: Marketing to Today's Bionic Buyer
5. Survey Says: How B2B Marketers Follow Up With Event Leads
6. #SocialSkim: YouTube's Major Facelift, Saudi Arabia's Surprise Sarahah App: 10 Stories This Week
7. Infographic: How Brands Use Instagram Stories
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How-To
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The Top 5 KPIs Marketers Need to Measure (And How to Measure and Improve Them)
By Juuso Lyytikkä
These are the five key KPIs that marketers must regularly measure. You'll learn how to measure them, followed by tips on how to improve the performance of each. Read More
Podcast
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Marketing Lessons From the Toxic Avenger: B-Movie Maker and Businessman Jeffrey Sass on Marketing Smarts
By Kerry O'Shea Gorgone
Author, speaker, and entertainment business veteran Jeffrey Sass shares marketing lessons from Everything I Know About Business and Marketing, I Learned From THE TOXIC AVENGER, his new book. Read More
Multimedia
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On-Demand Seminar: Marketing to Today's Bionic Buyer
Today's buyers are like machines—with immediate access to the info they need. Learn how to reach them and which tools you need to become invincible. Get the know-how to set up your marketing so that no matter how your prospect finds you—or where they are in the sales funnel—you're in sync and ready to meet their needs. Read More
Survey Says
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How B2B Marketers Follow Up With Event Leads
By Ayaz Nanji
Most B2B marketers take at least four days to follow up with leads after in-person events, according to recent research from Certain. Read More
Quick Take
#SocialSkim: YouTube's Major Facelift, Saudi Arabia's Surprise Sarahah App: 10 Stories This Week
By Christian Neri
YouTube's first-ever logo change and new mobile design & capabilities; anonymous messaging app Sarahah's surprise success; Facebook bans some Pages from advertising; WhatsApp verified biz accounts; 2018 social media trends; Hurricane Harvey & social... Read More
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At-A-Glance
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How Brands Use Instagram Stories [Infographic]
By Laura Forer
The Instagram Story feature has been around for over a year now. How have brands latched on, and how are they using it to drive engagement? Today's infographic looks at how eight industries use Stories. Read More

event calendar

Sep 21
 Teach Me How—Artificial Intelligence for Marketing: Getting Started
Oct 3–6
 B2B Marketing Forum—Contact us for group rates
Oct 12
 Online Seminar—Create Your Content Architecture Blueprint
Oct 19
 Teach Me How—How to Add Live Streaming Video to Your Marketing Mix
Oct 13
 Virtual Conference—Marketing Strategy | It's Big Picture Time

 
 
 
 

Questions? Comments? Suggestions? Leads? Contact us:

Chief Content Officer: Ann Handley
Director of Publications: Vahe Habeshian
Research Writer: Ayaz Nanji
Contributor: Christian Neri

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