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In this issue
1. How-To: How to Synchronize Your Marketing With the Customer Journey
2. #SocialSkim: Facebook's 100% Ad-View Policy, Plus More Stories in This Week's Roundup
3. Podcast: GigSalad (Like 'Airbnb for Event Planners') Founder Mark Steiner
4. Favorite Seminar: The Zappos Story: Create and Sustain a Culture of Service
5. Survey Says: Seven Things That Make Consumers Distrust Brand Websites
6. Infographic: The Staggering Scale of What Happens Online in a Minute
7. My View: Customer Experience Must Be at the Heart of Your Agile Marketing
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How-To
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How to Synchronize Your Marketing With the Customer Journey
By Jonathan Moran
Brand loyalty isn't what it used to be. Consumers can now google your product or service and immediately see whether a competitor's pricing or location works better for them. But here's how you can still win them over. Read More
Podcast
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GigSalad (Like 'Airbnb for Event Planners') Founder Mark Steiner on Marketing Smarts [Podcast]
By Kerry O'Shea Gorgone
The story of how a struggling actor turned his experience into GigSalad, a company that enables event planners and others to browse, contact, and hire the entertainers and other services they need for events. Read More
Multimedia
Today's PRO Item
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PRO Favorite Seminar: The Zappos Story: Create and Sustain a Culture of Service
Zappos Insights speaker and culture evangelist Jon Wolske will share the value system and legendary approach to customer service that Zappos is known for. He'll show you how that culture of service can be applied in any industry or company—including yours! Read More
Survey Says
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Seven Things That Make Consumers Distrust Brand Websites
By Ayaz Nanji
Consumers say content errors and inaccuracies are the top issues that make them distrust a company's website, according to a recent report from Neustar and the Ponemon Institute. Read More
Quick Take
#SocialSkim: Facebook's 100% Ad-View Payment Policy, Plus More Stories in This Week's Roundup
By Angela Natividad
Learn about Facebook's plans to charge advertisers only if 100% of an ad is seen. You'll also get the spill on its upcoming Dislike button, the story behind #IStandWithAhmed, and how Snapchat plans to make money on a platform quirk. Skim to stay on top! Read More
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My View
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Customer Experience Must Be at the Heart of Your Agile Marketing
By Paul Mandeville
Customers today don't want businesses to merely sell them products; customers want businesses to understand them, too. Agile marketing can help businesses do exactly that. Read More

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Chief Content Officer: Ann Handley
Director of Publications: Vahe Habeshian
Opinions Editor: Verónica Maria Jarski
Research Writer: Ayaz Nanji
Contributor: Angela Natividad

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