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In this issue
1. How-To: Slow Marketing: How to Deliver Faster Results by Slowing Down
2. #SocialSkim: Apple Takes Aim at Facebook's WhatsApp, Plus 12 More Stories
3. Podcast: The Sweet Taste of Marketing Success: Stonewall Kitchen CEO John Stiker
4. Take 10: Seven Steps to a Successful Re-Engagement Campaign
5. Survey Says: Marketing to Millennials: Social Media, Privacy, and Email Trends
6. My View: 5 Things Marketing Leaders Do to Inspire Deeper Customer Engagement
7. Infographic: The State of Social Media Marketing
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How-To
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Slow Marketing: How to Deliver Faster Results by Slowing Down (Yes, You Read That Right)
By Ann Handley
In our fast-paced, always-on, agile, want-it-yesterday, mile-a-minute world... there is a critical need to slow down. Why? Because doing so allows you to achieve real results—faster. Read More
Podcast
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The Sweet Taste of Marketing Success: Stonewall Kitchen CEO John Stiker on Marketing Smarts [Podcast]
By Kerry O'Shea Gorgone
Here's the story of how two entrepreneurs grew their homemade jam and jelly business into an international success via content marketing, social media, and brand engagement. Read More
Multimedia
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NEW Take 10: Seven Steps to a Successful Re-Engagement Campaign
You'll learn about a seven-step process detailing how to set up and launch your subscriber re-engagement campaign from scratch. You'll also learn about different types of winback emails, the order in which to send them, and what to do with inactive subscribers. Read More
Survey Says
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Marketing to Millennials: Social Media, Privacy, and Email Trends
By Ayaz Nanji
Millennials in the US are heavy users of Facebook's platforms, they are less worried about privacy than are older consumers, and they are still influenced by email campaigns, according to recent research from Fluent. Read More
Quick Take
#SocialSkim: Apple Takes Aim at Facebook's WhatsApp, Plus 12 More Stories This Week
By Christian Neri
Apple puts Facebook's WhatsApp and other messaging platforms in its crosshairs, while YouTube introduces a community feature. Also: Facebook's plans to make users shop on Messenger, and why B2B brands shouldn't shy away from Snapchat. Read More
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My View
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Five Things That Marketing Leaders Do to Inspire Deeper Customer Engagement
By Tom Cates
A company's personal connection with customers depends on the people who interact with those customers. Here's what good marketing leaders do to keep those connections open. Read More

event calendar

Sep 22
 Online Seminar—Break Through the Noise: Three Strategies to Double Sales
Sep 29
 Online Seminar—Inspiring Action: The Future of Influencer Marketing
Oct 14
 Virtual Conference—Mobile Marketing | 3 online sessions
Oct 18-21
 B2B Marketing Forum—Contact us for group rates

 
 
 
 

Questions? Comments? Suggestions? Leads? Contact us:

Chief Content Officer: Ann Handley
Director of Publications: Vahe Habeshian
Opinions Editor: Verónica Maria Jarski
Research Writer: Ayaz Nanji
Contributor: Christian Neri

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