MarketingProfs Today: 16 September 2017: MarketingProfs This Week

Today's dose of must-have knowledge | View in browser

In this issue

1.	How-To: Measuring Marketing ROI: Are You Doing It Right?
2.	Video: Avoid These Seven Classic On-Camera Interview Mistakes
3.	Podcast: 60+ Boutique Hotels, 1 Unique Brand: Kathleen Reidenbach of Kimpton
4.	Take 10: Get a Seat at the CEO's Table
5.	Survey Says: The Preferences of Millennial B2B Buyers
6.	#SocialSkim: Snap's College Play, Facebook's Tinder Test, LinkedIn's ProFinder: 11 Stories
7.	Infographic: Social Media Cheat Sheet for Image Sizes

How-To

Measuring Marketing ROI: Are You Doing It Right?

By Daisy Chen

Today's consumers connect with brands through more channels and devices than ever before. And though many companies have some process in place to measure marketing ROI, few are doing it right. What do you need to know to get it right? Read More

Video

Avoid These Seven Classic On-Camera Interview Mistakes

By David Spark

As an interviewer, your job is more than just asking questions. To get a great video, you need to be thinking ahead to the final product. Here are seven classic on-camera mistakes rookie interviewers and video producers make. Read More

Podcast

60+ Boutique Hotels, 1 Unique Brand: Kathleen Reidenbach of Kimpton on Marketing Smarts

By Kerry O'Shea Gorgone

The chief commercial officer for Kimpton Hotels & Restaurants shares lessons in managing a global brand for a hospitality company with more than 60 boutique properties throughout the world. Read More

Multimedia

Take 10: Get a Seat at the CEO's Table

In just 10 minutes, you'll learn the keys to advancing your career to the C-suite. We'll share tips on how to best communicate with your CEO and what you can do to stand out to earn that coveted seat at the table. Read More

Survey Says

The Preferences of Millennial B2B Buyers

By Ayaz Nanji

Some 82% of B2B buying committees now include at least one Millennial employee, according to recent research from SnapApp and Heinz Marketing. Read More

Quick Take

#SocialSkim: Snap's College Play, Facebook's Tinder Test, LinkedIn's ProFinder: 11 Stories This Week

By Christian Neri

Snapchat again courts college audience; Facebook tests a Tinder-like feature, to spend $1 billion on original programming for "Watch"; Twitter's new account-sharing feature; a year into LinkedIn ProFinder; Facebook's ad format for print catalogs; Apple partners with Snapchat for AR; much more! Read More

At-A-Glance

Social Media Cheat Sheet for Image Sizes [Infographic]

By Laura Forer

Get yourself organized with social media image-sizing guidelines for Pinterest, Facebook, Instagram, Twitter, LinkedIn, Google+, and YouTube—all in one easy-to-read infographic. Read More

event calendar

Sep 21	Teach Me How—Artificial Intelligence for Marketing: Getting Started
Oct 3–6	B2B Marketing Forum—Contact us for group rates
Oct 12	Online Seminar—Create Your Content Architecture Blueprint
Oct 13	Virtual Conference—Marketing Strategy \| It's Big Picture Time
Oct 19	Teach Me How—How to Add Live Streaming Video to Your Marketing Mix

Questions? Comments? Suggestions? Leads? Contact us:

Chief Content Officer: Ann Handley
Director of Publications: Vahe Habeshian
Research Writer: Ayaz Nanji
Contributor: Christian Neri

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