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In this issue
1. How-To: RIP SlideShare, It Was Good While It Lasted
2. Article: How to Ensure ABM Success via the Right Organizational Structure
3. Podcast: Don't Wait, Get Your Brand 'Crisis-Ready' Now: Melissa Agnes on Marketing Smarts
4. On-Demand Seminar: How to Build Presentations That Make People Say YES
5. Quick Take: 3 Ways to Reach Customers With Personalized Content: Data, Emotion, and Metrics
6. Survey Says: Google Ads Mobile Benchmarks for 18 Industries [Infographic]
7. Infographic: 72 Stats to Help You Plan Your SEO Strategy
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How-To
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RIP SlideShare, It Was Good While It Lasted
By Mathew Sweezey
Despite its massive fan base, loyal users, and billions of impressions, our beloved SlideShare has succumbed. A once-powerful channel is all but dead, and here's why. Read More
Podcast
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Don't Wait, Get Your Brand 'Crisis-Ready' Now: Melissa Agnes on Marketing Smarts [Podcast]
By Kerry O'Shea Gorgone
Crisis management master Melissa Agnes offers a sneak preview of her MarketingProfs virtual conference presentation, Crisis Ready: A Strategy for Building an Invincible Brand in an Uncertain World. Read More
Multimedia
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On-Demand Seminar: How to Build Presentations That Make People Say YES
In this Teach Me How seminar, you'll learn how to build the substance, structure, and style of your presentations that make it easy for your audience to say YES. Read More
Survey Says
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Google Ads Mobile Benchmarks for 18 Industries [Infographic]
By Ayaz Nanji
What are the average engagement rates and costs for mobile ads on Google's search and display networks? How do those rates and costs vary among industries? Read More
Quick Take
Three Ways to Reach Customers With Personalized Content: Data, Emotion, and Metrics
By Manish Dudharejia
Creating personalized content that communicates value is the key to reaching customers in today's complex marketing landscape. Here are three things you need to know. Read More
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At-A-Glance
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72 Stats to Help You Plan Your SEO Strategy [Infographic]
By Laura Forer
SEO marketers have a lot to keep up with: updated algorithms, changing user behaviors, and new technologies. This infographic puts all that info—and more—into one place. Check it out to see how you might improve your search rankings. Read More

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