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In this issue
1. How-To: 6 Hard and 6 Soft Skills to Look for When Hiring Your Next Marketing Employee
2. #SocialSkim: 30-Second Instagram Ads, Plus More Stories in This Week's Roundup
3. Podcast: Own Your Content Marketing: Owner Media CEO Chris Brogan [Video]
4. NEW Seminar: How to Use Video to Ensure a Great Buying Experience
5. Survey Says: The Factors With the Most Impact on Google Search Rank in 2015
6. Infographic: How the World Uses Twitter
7. My View: Five Email Marketing Practices That Need to Die
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How-To
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Six Hard and Six Soft Skills to Look for When Hiring Your Next Marketing Employee
By Krisi Rossi O'Donnell
What should companies screen for when identifying marketing talent? The best candidates have strong hard and soft skills that will allow them to succeed and add value to the organization from day one. Read More
Podcast
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Own Your Content Marketing: Owner Media CEO Chris Brogan on Marketing Smarts [Video]
By Kerry O'Shea Gorgone
Chris shares his incredibly successful approach to email and how he has used content marketing. He also discusses his forthcoming book, Insider: Strategies and Secrets for Business Growth in the Age of Distractions. Read More
Multimedia
Today's PRO Item
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NEW PRO Seminar: How to Use Video to Ensure a Great Buying Experience
You'll learn how to use video to walk prospects through each step of the sales and marketing funnel. You'll also get tips on how to create an effective production plan that you can put into effect immediately. Read More
Survey Says
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The Factors With the Most Impact on Google Search Rank in 2015
By Ayaz Nanji
Search engine optimization (SEO) experts say domain-level link authority features—such as the quality of links to a website and its overall PageRank—have the biggest positive impact on Google rankings, according to a recent report from Moz. Read More
Quick Take
#SocialSkim: 30-Second Instagram Ads, Plus More Stories in This Week's Roundup
By Angela Natividad
Get the score on Instagram's latest push for brand love, Facebook's new "Shop" section, and Snapchat's growing video dominance. Also: how a target audience can totally transform your content marketing strategy. Skim to keep in step. Read More
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My View
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Five Email Marketing Practices That Need to Die
By Neil Berman
To capture subscribers' attention in their crowded inboxes, marketers need to create compelling content—and avoid these five email marketing fails. Read More

event calendar

Sep 17 Online Seminar—How to Curate Content to Zoom Business Results
Sep 24 Online Seminar—Smarketing: What It Is and Why You Need to Master It
Oct 1 Online Seminar—Creating Trustworthy Content
Oct 8 MarketingProfs University—Email Marketing Master Course
Oct 9 Virtual Conference—Tricks and Treats and Content Sweets!
Oct 20-23 B2B Marketing Forum 2015—Contact us for group rates

 
 
 
 

Questions? Comments? Suggestions? Leads? Contact us:

Chief Content Officer: Ann Handley
Director of Publications: Vahe Habeshian
Opinions Editor: Verónica Maria Jarski
Research Writer: Ayaz Nanji
Contributor: Angela Natividad

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