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In this issue
1. How-To: Journalists' Advice on How to Write Press Releases They'll Actually Read
2. #SocialSkim: Snapchat Ad Revenue to Near $1 Billion, Plus 11 More Stories
3. Podcast: How Story Saved a Business: Clearwater Marine Aquarium CMO Bill Potts
4. Seminar: Why 'Always Be Testing' Is Wrong for Your Business
5. Survey Says: What Share of Their Budgets Are CMOs Allocating to Social Media?
6. My View: What Keeps a CMO Up at Night
7. Infographic: How Online Forms Can Anchor Your Business
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How-To
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Journalists' Advice on How to Write Press Releases They'll Actually Read
By Neil Hayes
Use these tips—straight from the mouths of journalists—to help your press release stand out from the ineffective and soon-to-be-deleted competition in your target journalist's inbox. Read More
Podcast
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How 'Dolphin Tale' Brought 800,000 Visitors a Year to Clearwater Marine Aquarium: CMO Bill Potts on Marketing Smarts [Podcast]
By Kerry O'Shea Gorgone
How can you use stories to garner support for a cause or organization? Here's a story that inspired the movie Dolphin Tale (and saved a nonprofit from financial disaster). Read More
Multimedia
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Seminar: Why 'Always Be Testing' Is Wrong for Your Business
We'll discuss why the "test everything" mentality is wrong and potentially dangerous for your company. We'll share why split-testing, one of the most used conversion-rate optimization tools, is not the be-all, end-all of optimization. We'll also cover when it's appropriate to test and when it's not. Read More
Survey Says
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What Share of Their Budgets Are CMOs Allocating to Social Media?
By Ayaz Nanji
Chief marketing officers expect to nearly double the proportion of marketing budget they allocate to social media within five years, according to recent research from The CMO Survey. Read More
Quick Take
#SocialSkim: Snapchat Ad Revenue to Near $1 Billion, Plus 11 More Stories This Week
By Christian Neri
Snapchat's ads are projected to bring in nearly $1B next year, and speculation is it will build hardware (maybe augmented reality glasses). Also: targeting business prospects using Facebook, Google's socializing shopping, and Twitter's monetizing Periscope. Read More
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My View
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What Keeps a CMO Up at Night
By Peter Ruchatz
CMOs regularly face issues and challenges, but some are more daunting than others. Here are the three critical pieces of the marketing puzzle that are always on my mind. Read More

event calendar

Sep 22
 Online Seminar—Break Through the Noise: Three Strategies to Double Sales
Sep 29
 Online Seminar—Inspiring Action: The Future of Influencer Marketing
Oct 14
 Virtual Conference—Mobile Marketing | 3 online sessions
Oct 18-21
 B2B Marketing Forum—Contact us for group rates

 
 
 
 

Questions? Comments? Suggestions? Leads? Contact us:

Chief Content Officer: Ann Handley
Director of Publications: Vahe Habeshian
Opinions Editor: Verónica Maria Jarski
Research Writer: Ayaz Nanji
Contributor: Christian Neri

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