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In this issue
1. How-To: The New Branding: 5 Tips for Creating Shareable Brand Experiences
2. Article: The No-BS Formula for Customer Service That Doubles as Marketing
3. Podcast: Marketing With Conviction: Michelle Cirocco of Televerde on Marketing Smarts
4. On-Demand Seminar: Dominate LinkedIn: Connect & Engage With Your Prospects
5. Quick Take: Content Marketing & Native Advertising: A Match Made in Marketing Heaven
6. Survey Says: Biggest Email Annoyances: What Brands, Marketers, Coworkers Get Wrong
7. Infographic: How to Use Mobile Marketing for Your Business
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How-To
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The New Branding: Five Tips for Creating Shareable Brand Experiences
By Peter Beck
Today, branding is not about slapping logos on various media. To grow, your brand needs to be providing consumers with disruptive—that is, memorable and sharable—experiences. Read More
Podcast
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Marketing With Conviction: Michelle Cirocco of Televerde on Marketing Smarts [Podcast]
By Kerry O'Shea Gorgone
Michelle Cirocco, head of global marketing at demand generation company Televerde, shares how the company trains female inmates as sales professionals, and why it hosted the first TEDx event held inside an Arizona correctional facility. Read More
Multimedia
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On-Demand Seminar: Dominate LinkedIn: Connect and Engage With Your Prospects
You'll learn how to leverage LinkedIn's "hidden" features to connect and engage with your ideal prospects, and ultimately close more sales. Read More
Survey Says
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The Most Annoying Things About Email: What Brands, Marketers, and Coworkers Get Wrong
By Ayaz Nanji
If white-collar workers could change one thing about emails from brands, they would make those emails less promotional, according to recent research from Adobe. Read More
Quick Take
Content Marketing and Native Advertising: A Match Made in Marketing Heaven
By Ryan Gould
Content marketing and native advertising each have their own benefits. But when used together, the whole is greater than the sum of its parts. Read on for tips to help you drive even more leads. Read More
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At-A-Glance
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How to Use Mobile Marketing for Your Business [Infographic]
By Laura Forer
Unravel the mobile marketing mystery with plenty of ideas for how to use mobile to boost consumer engagement and drive more conversions. Read More

event calendar

Sep 13
 Teach Me How—How to Build Presentations That Make People Say YES PRO
Sep 14
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Nov 13-16
 B2B Marketing Forum—Contact us for group rates

 
 
 
 

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