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In This Issue
+ How-To: How to Build a Blogging Content Studio
+ Podcast: Smart Hiring and Quality Content: C.C. Chapman
+ #SocialSkim: Hacking Social: Snapchat, Twitter, More Self-Destructing Pics...
+ Seminar: How Social, Content, and PR Combine for Marketing Success
+ Survey Says: The Website Experience Consumers Value Most [Infographic]
+ Infographic: The Five Essential Elements of a Great Company Story
+ My View: What You Should Measure in Your Marketing—and Why
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How-To How to Build a Blogging Content Studio
By Matthew Stibbe
We've constructed an efficient and repeatable process for producing and promoting remarkable blog content. These hard-won tips are derived from a lot of trial and error: We've stumbled in the dark so you don't have to. Read More
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Podcast Smart Hiring and Quality Content: C.C. Chapman Talks to Marketing Smarts
By Kerry O'Shea Gorgone
Marketing expert and speaker C.C. Chapman, co-author of Content Rules and 101 Steps to Making Videos Like a Pro, shares tips for creating quality video content and hiring (and keeping) the best creative talent. Read More
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PRO   Seminar: The Convergence Imperative: How Social, Content, and PR Combine for Marketing Success
Jason Falls discusses the "Convergence Imperative"—how success in marketing requires the combination of "holy smokes" content, strong social media, and brilliant PR. You'll learn how to apply this effective combination in your own marketing efforts—online and offline. Read More
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Survey Says
The Website Experience Consumers Value Most [Infographic]
By Ayaz Nanji
Most US consumers (52%) say high performance is the quality they value most in website experience, according to a recent report from Limelight Networks. Read More
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Quick Take
#SocialSkim: Tricks for Hacking Social: Snapchat, Twitter, Self-Destructing Pics Everywhere...
By Angela Natividad
This week was packed with a plethora of tricks for "hacking" social. We give you the definitive guide to Snapchat hacks, a Twitter feature that'll encourage followers to retweet for goodies, self-destructing photo posts on other social networks... and, finally, the social stars who are more important than celebrities. Skim for the inside scoop! Read More
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My View What You Should Measure in Your Marketing—and Why
By Laura Patterson
Most marketers have made measurement a top priority. However, the purpose of measuring must extend beyond collecting metrics. Read More
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Aug 14
 Seminar—Putting the User Back Into the User Experience
Aug 14
 MarketingProfs University—Search Marketing School
Aug 21
 Seminar—How to Create Amazing Blog Content That Gets Seen and Shared
Aug 28
 Seminar—Retrain Your Brain for Healthier Marketing
Sep 12
 Virtual Conference—Content Marketing: "Show Me the Money" 3 online sessions—FREE!
Oct 2
 Seminar—Capitalize on the Content Marketing Obsession
Oct 9-10
 B2B Forum 2014—Boston, MA Marketing For What Comes Next