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In this issue
1. How-To: Five Tactics to Make Your Emails More Interesting
2. #SocialSkim: LinkedIn's Social Measurement Tool, Plus More Stories in This Week's Roundup
3. Podcast: Sharing: You're Doing It Wrong. 'Shareology' Author Bryan Kramer on Marketing Smarts
4. Seminar: Words That Stick: How to Make Your Brand Googleable
5. Survey Says: Who Are the Americans That Never Use the Internet?
6. Infographic: How Marketing Can Contribute to Revenue Generation
7. My View: Your Customers Like Long-Form Content Much More Than You Think They Do
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How-To
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Five Tactics to Make Your Emails More Interesting
By Blaise Lucey
What if you could make your emails more interesting? And, what if, by making them more interesting, you could increase opens, click-throughs, and conversions? Read More
Podcast
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Sharing: You're Doing It Wrong. 'Shareology' Author Bryan Kramer on Marketing Smarts
By Kerry O'Shea Gorgone
Social business strategist and bestselling author Bryan Kramer discusses the science and the art of sharing, and how to use it to make your content more valuable (and shareable), Read More
Multimedia
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Seminar: Words That Stick: How to Make Your Brand Googleable
We'll explain why you need simple clarity, how to achieve it, and—most important—how to apply it to your brand to boost sales. You'll learn how to succinctly describe what makes your brand unique, and give your brand credibility by speaking about it with authority. Read More
Survey Says
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Who Are the Americans That Never Use the Internet?
By Ayaz Nanji
Some 15% of adults in the United States do not use the Internet, according to a recent report from the Pew Research Center. Read More
Quick Take
#SocialSkim: LinkedIn's Social Selling Measurement Tool, Plus More Stories in This Week's Roundup
By Angela Natividad
Get the latest on Facebook's new livestreaming feature, LinkedIn's social selling measurement tool, and Instagram's new ads API. Also: how Getty's making it easier to score royalty-free content... no matter what device you're using. Read More
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My View
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Your Customers Like Long-Form Content Much More Than You Think They Do
By Seth Price
Long-form content can boost customer conversions, a recent study found. So check out these tips for adding long-form content to your marketing mix. Read More

event calendar

Aug 13 Seminar—SEO—How Customer Experience Impacts Search
Aug 14 Virtual Conference—Marketing Strategy & Planning: Like a Boss!
Aug 20 Seminar—How to Improve Your Writing With a Crappy First Draft
Sep 10 Seminar—How to Use Video to Ensure a Great Buying Experience
Oct 20-23 B2B Marketing Forum 2015—Contact us for group rates

 
 
 
 

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Chief Content Officer: Ann Handley
Director of Publications: Vahe Habeshian
Opinions Editor: Verónica Maria Jarski
Research Writer: Ayaz Nanji
Contributor: Angela Natividad

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