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In this issue
1. How-To: Seven Segmentation Mistakes That Will Cost Your Business Money
2. #SocialSkim: Instagram Just Cloned Snapchat Stories, Plus 10 More Stories
3. Podcast: Get With the Program(matic): Daniel Bornstein of Demand Media
4. Seminar: Naked Mole Rats, Fluffy Hamsters, and the Universal Algorithm
5. Survey Says: Top-Rated Content Marketing Software Platforms
6. My View: Five Critical Loyalty Program Mistakes You're Probably Making
7. Infographic: The Psychology of Successfully Marketing to Millennials
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How-To
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Seven Segmentation Mistakes That Will Cost Your Business Money
By Anna Kayfitz
Are you getting the most out of segmentation, or are you leaving money on the table? Here are seven common mistakes to avoid. Read More
Podcast
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Get With the Program(matic): Daniel Bornstein of Demand Media on Marketing Smarts [Podcast]
By Kerry O'Shea Gorgone
Gain insight into programmatic advertising and sponsored content from Daniel Bornstein, senior vice-president of media monetization and operations at Demand Media, a holding company that owns ehow, LIVESTRONG, and CRACKED. Read More
Multimedia
Today's PRO Item
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Seminar: Naked Mole Rats, Fluffy Hamsters, and the Universal Algorithm
You'll learn how to stop chasing elusive algorithms and instead focus on the more predictable, reliable needs of humans operating online. You'll come away with the tools to respond to big algorithm changes without relying on guesswork. Read More
Survey Says
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The Top-Rated Content Marketing Software Platforms
By Ayaz Nanji
Which content marketing platforms do businesses most use and and most like? To find out, G2 Crowd recently examined 224 evaluations of content marketing software tools posted on its review platform before May 27, 2016 Read More
Quick Take
#SocialSkim: Instagram Just Cloned Snapchat Stories, Plus 10 More Stories This Week
By Christian Neri
This week: imitation. Instagram essentially integrated a copy of Snapchat within its app (with one major advantage); Facebook and Twitter took a play from YouTube's book to attract well-known creator influencers; and LinkedIn made a foray into video. Read More
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My View
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Five Critical Loyalty Program Mistakes You're Probably Making
By Zach Goldstein
Done right, customer loyalty programs can be hugely profitable for a business. Done wrong, they can be disastrously costly and counterproductive. Are you committing these five mistakes? Read More

event calendar

Aug 11
 Online Seminar— Digital Trends for 2017: What You Need to Know Now
Aug 12
 Virtual Conference—Email Marketing | 3 online sessions
Aug 18
 Online Seminar—Why 'Always Be Testing' Is Wrong for Your Business
Oct 18-21
 B2B Marketing Forum—Contact us for group rates

 
 
 
 

Questions? Comments? Suggestions? Leads? Contact us:

Chief Content Officer: Ann Handley
Director of Publications: Vahe Habeshian
Opinions Editor: Verónica Maria Jarski
Research Writer: Ayaz Nanji
Contributor: Christian Neri

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