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In this issue
1. How-To: Three Keys to Best-in-Class Marketing Budgets
2. Podcast: Special Delivery: Dan Dunn of Paperplanes Discusses Programmatic Direct Mail
3. On-Demand Seminar: How to Create an Analytics Strategy That Ensures Success
4. Survey Says: The 10 Brands US Consumers Feel Most Intimately Connected With
5. #SocialSkim: Facebook Messenger Upgraded for Business, a Big Blow to Snapchat: 10 Stories
6. Infographic: The Only Checklist You Need for Really Good Email Design
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How-To
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Three Keys to Best-in-Class Marketing Budgets
By Mathew Sweezey
Budgets aren't sexy, but they are vital for high-performing marketing organizations. If you can master these three keys, you'll create a best-in-class marketing budget—and you'll be well on your way to marketing success. Read More
Podcast
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Special Delivery: Dan Dunn of Paperplanes Discusses Programmatic Direct Mail on Marketing Smarts
By Kerry O'Shea Gorgone
Dan Dunn, founder of a programmatic direct mail company, discusses how the shift to digital advertising has opened up valuable opportunities for marketers using direct mail. Read More
Multimedia
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On-Demand Seminar: How to Create an Analytics Strategy That Ensures Success
You'll discover how to harness the power of analytics—from establishing clear business goals to improving the KPIs that matter most. You'll learn specific steps for creating an actionable analytics strategy that will provide campaign insights and deliver the crucial benchmarks for success. Read More
Survey Says
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The 10 Brands US Consumers Feel Most Intimately Connected With
By Ayaz Nanji
Consumers in the United States say Apple and Disney are the two brands they feel most intimately connected with, according to recent research from MBLM. Read More
Quick Take
#SocialSkim: Facebook Messenger Upgraded for Business, a Big Blow to Snapchat: 10 Stories This Week
By Christian Neri
Facebook unleashes Messenger 2.1 with business-friendly features, may be working on futuristic video chat; stock market rejects Snapchat; Pinterest homes in on search with selling focus; Facebook's big News Feed algorithm change; much more! Read More
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At-A-Glance
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The Only Checklist You Need for Really Good Email Design [Infographic]
By Laura Forer
Use this checklist to make sure the copy, imagery, layout, and coding of your emails all help your email campaigns succeed. Read More

event calendar

Aug 17
 Teach Me How—How to Create a Successful Podcast
Sep 21
 Teach Me How—Artificial Intelligence for Marketing: Getting Started
Oct 3–6
 B2B Marketing Forum—Contact us for group rates

 
 
 
 

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Chief Content Officer: Ann Handley
Director of Publications: Vahe Habeshian
Research Writer: Ayaz Nanji
Contributor: Christian Neri

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