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In this issue
1. How-To: The 5Ws (and 1H) of Marketing Success: Adapting Messaging Strategy on the Fly
2. Article: 10 Steps Marketers Can Take to Prepare for 'California's GDPR'
3. Podcast: Most B2B Businesses Are Barely Marketing: 'Bullseye Marketing' Author Louis Gudema
4. New Live Seminar: Facebook Advertising Tactics for the B2B Marketer
5. Survey Says: How Job Candidates Evaluate Potential Employers
6. Quick Take: Creating Weekly SEO Reports Doesn't Have to Suck
7. Infographic: The Ultimate Cheat Sheet for Writing Explainer Video Scripts
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How-To
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The 5Ws (and 1H) of Marketing Success: Adapting Messaging Strategy on the Fly
By Curtis Thornhill
To reach more customers at the right time in the right channels, marketers need to adapt messages for the different niche mediums and channels customers use during key parts of the customer journey. Read More
Podcast
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Most B2B Businesses Are Barely Even Marketing: 'Bullseye Marketing' Author Louis Gudema on Marketing Smarts
By Kerry O'Shea Gorgone
There is a surprising disparity in marketing investment between software companies and other kinds of businesses. Louis offers advice on how marketing organizations can bridge that gap. Read More
Multimedia
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New Live Seminar: Facebook Advertising Tactics for the B2B Marketer
Reserve your spot for this upcoming Teach Me How seminar to learn how Facebook advertising fits into your marketing mix and how you can leverage this platform to best understand the needs of your customers and prospects. Read More
Survey Says
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How Job Candidates Evaluate Potential Employers
By Ayaz Nanji
Job candidates say the factors most damaging to a potential employer's brand are a reputation for poor work-life balance and excessive turnover, according to recent research from MRINetwork. Read More
Quick Take
Creating Weekly SEO Reports Doesn't Have to Suck
By Courtney McGhee
Whether you create SEO reports internally or for clients, creating the right template and reporting on the most vital data will make your job easier and help you prove ROI. Read More
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At-A-Glance
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The Ultimate Cheat Sheet for Writing Explainer Video Scripts [Infographic]
By Laura Forer
Explainer videos are a useful and fun way to introduce your audience to your products or services, and—when they are done well—they can be extremely effective. Read on for dozens of tips on how to write a compelling video script. Read More

event calendar

Aug 23
 Teach Me How—Facebook Advertising Tactics for the B2B Marketer
Aug 27
 Ask Me Anything—Live Q&A With Andrea Vahl
Sep 14
 Virtual Conference—Marketing Strategy
Nov 13-16
 B2B Marketing Forum—Contact us for group rates

 
 
 
 

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Research Writer: Ayaz Nanji

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