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| Your Source for What Matters in Marketing • From the Team at MarketingProfs |
| Saturday, August 31, 2019 |
| How to Create a Customer Journey Map to Optimize Your Campaigns | ||||
| An accurate customer journey map can help optimize your marketing strategy, create smarter campaign objectives, and better attribute conversions. See how to create and refine a customer journey map. | ||||
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| SEO Isn't an Exact Science... Here's What Marketers Can Do About That | ||||
| Often, marketers stop short of asking the really important questions about SEO. We focus on things like keyword rankings and backlinks—not how those impact overall marketing or business goals. Obviously, measurement is important; but there is no one-size-fits-all approach to determining what metrics matter. So... what's to be done? | ||||
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| A B2B Case Study in Influencer Marketing: Adobe's Rani Mani on Marketing Smarts [Podcast] | ||||
| Rani Mani, head of social influencer enablement at software giant Adobe, shares the mindset, approaches, and tactics that make the Adobe Insiders program successful. Read more and listen in on this insightful conversation. | ||||
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| Programmatic Media Buying: A Marketer's Guide | ||||
| Programmatic media buying combines creativity and powerful technology to deliver a tailored ad experience across multiple screens in real-time. It's the future of digital advertising, and it's already here. Here's what today's marketers need to know. | ||||
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| From Content Strategy to Influencer Campaigns | ||||
| MarketingProfs event | ||||
| Each year, the MarketingProfs B2B Forum program taps into the smartest B2B marketing minds to bring you sessions that cover everything you need to know to be a successful B2B marketer today—and beyond. Check out this year's program. | ||||
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| Instagram Stories 101: What Marketers Need to Know [Infographic] | ||||
| The Instagram Stories format has emerged as a powerful way to reach customers, drive brand awareness, and start conversations. Looking to make the most of your brand's Stories? Here's what you need to know. | ||||
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| How Marketers Would Spend Additional Content Budget [Study] | ||||
| Senior marketers say that if they were given additional budget for their content efforts, they would spend it on channel diversity, creative development, martech tools, and paid media, according to recent research. Check out the study findings. | ||||
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| So glad you could join us today! —Vahe Habeshian, Director of Publications |
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