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| By Karen Talavera |
| A classic email conundrum: How do I prevent or minimize unsubscribes from my email list? First, accept them as a fact of life and don't take them personally. Then, take these five steps to mitigate unsubscribes.
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| By Kerry O'Shea Gorgone |
| A favorite of marketers, David Meerman Scott's The New Rules of Marketing and PR has sold 300,000 English-language copies over four editions. David discusses what's new in marketing since the previous edition.
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| By Jen Quinlan |
| From personalized recommendations to loyalty points and promotions—mobile empowers shoppers. How are retailers as well as shoppers benefiting?
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| You'll learn how to create effective plans that make multiple channels and platforms work together seamlessly to deliver the best possible results. Also learn the step-by-step methodology required for creation and implementation, including how to analyze results and improve performance.
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| By Aaron Dun |
| Our WayBack series covers critical strategies of today’s most successful B2B marketers. We go back to when they got started and uncover what programs they executed that are most connected to their success today. Up next is Mike Volpe of HubSpot.
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