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In This Issue
+ How-To: Five Ways to Minimize Email List Unsubscribes
+ Podcast: David Meerman Scott: The NEW New Rules of Marketing & PR
+ #SocialSkim: Social Media This Week, Including Facebook's New Video Ads
+ Seminar: Marketing Plans That Cross Channels & Deliver
+ Infographic: The Email Marketing Holiday Calendar
+ Video: How Mobile Is Boosting Loyalty, Driving Sales
+ Survey Says: The State of Digital Copywriting: Top Challenges and Trends
+ My View: Mike Volpe on Clean-Slate Marketing & Measuring Everything
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How-To Five Ways to Minimize Email List Unsubscribes
By Karen Talavera
A classic email conundrum: How do I prevent or minimize unsubscribes from my email list? First, accept them as a fact of life and don't take them personally. Then, take these five steps to mitigate unsubscribes. Read More
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Podcast Newsjacking, Real-Time Marketing, and the NEW New Rules of Marketing and PR: David Meerman Scott
By Kerry O'Shea Gorgone
A favorite of marketers, David Meerman Scott's The New Rules of Marketing and PR has sold 300,000 English-language copies over four editions. David discusses what's new in marketing since the previous edition. Read More
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Video How Mobile Is Boosting Loyalty, Driving Sales
By Jen Quinlan
From personalized recommendations to loyalty points and promotions—mobile empowers shoppers. How are retailers as well as shoppers benefiting? Read More
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PRO   PRO Favorite Seminar: How to Create Marketing Plans That Cross Channels and Deliver Results
You'll learn how to create effective plans that make multiple channels and platforms work together seamlessly to deliver the best possible results. Also learn the step-by-step methodology required for creation and implementation, including how to analyze results and improve performance. Read More
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Survey Says
The State of Digital Copywriting: Top Challenges and Trends
By Ayaz Nanji
The majority (60%) of marketers and content creators say one of their biggest digital copywriting challenges is that "people just don't get what good copy is," according to a recent report. Read More
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Quick Take
#SocialSkim: Social Media This Week, Including Facebook's TV-Like Ads
By Angela Natividad
We’ve got a handy tip on producing better Tweets, a how-to for LinkedIn’s Sponsored Updates, and lots of exciting Facebook news, including its upcoming TV-like ads, embeddable Facebook posts, and more. Skim to keep up! Read More
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My View WayBack Marketing: Mike Volpe on a Clean-Slate Approach to Marketing and Measuring Everything
By Aaron Dun
Our WayBack series covers critical strategies of today’s most successful B2B marketers. We go back to when they got started and uncover what programs they executed that are most connected to their success today. Up next is Mike Volpe of HubSpot. Read More
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Aug 8
Online Seminar—SEO in 2013: Current Trends and Future Predictions
Aug 8
MarketingProfs University—Search Marketing School Special prices for groups of 3+
Aug 15
Online Seminar—The New Business Development Ecosystem
Aug 9
Virtual Conference—Social Media Strategy Sign up for free!
Aug 22
Online Seminar—Key Digital Trend Currents That Are Shaping Business
Aug 29
Online Seminar—Taming the Content Beast: How to Avoid Content Creation Overload
Sep 13
Virtual Conference—Content Marketing Sign up for free!
Oct 9-11
B2B Forum 2013—Boston, MA Contact us for group rates
 
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