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In this issue
1. How-To: 5 Skills You Need to Curate Standout Content
2. #SocialSkim: All About Facebook M, Plus More Stories in This Week's Roundup
3. Podcast: B2B Marketing's Golden Age: Peter Isaacson of Demandbase
4. Take 10: Five Keys to a Better Direct Mail List
5. Survey Says: The 10 Most Expensive Paid Search Keywords
6. Infographic: What Brands Need to Know About Visual Social Media
7. My View: Habits of Highly Successful Social Media Professionals
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How-To
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Five Skills You Need to Curate Standout Content
By Elisa Silverman
At a time when marketers are challenged to furnish steady streams of engaging content, curating other people's content is an effective tactic. Still, it merely shifts the challenge to "How do I identify and curate valuable content?" Read More
Podcast
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The Golden Age of B2B Marketing: Peter Isaacson of Demandbase on Marketing Smarts [Podcast]
By Kerry O'Shea Gorgone
Demandbase Chief Marketing Officer Peter Isaacson discusses the "golden age of B2B marketing," how to measure success, and using account-based marketing to increase revenue. Read More
Multimedia
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Take 10: Five Keys to a Better Direct Mail List
In just 10 minutes, we'll share the different types of prospect lists available, as well as tips to help you select the right list to reach new customers. You'll also learn how to enhance and segment your existing marketing data to drive better results from your direct mail campaigns. Read More
Survey Says
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The 10 Most Expensive Paid Search Keywords
By Ayaz Nanji
All of the 10 most expensive paid search keywords are related to mesothelioma, a cancerous tumor that is at the center of many asbestos-related lawsuits, according to a recent report from Adgooroo. Read More
Quick Take
#SocialSkim: All About Facebook M, Plus More Stories in This Week's Roundup
By Angela Natividad
Get the latest on what makes M—the Facebook approach to Siri—different and worth trying. You'll also get an early glimpse of how Instagram ads are faring, how Snapchat's wooing back-to-schoolers, and how to conduct a results-bearing social media audit. Skim to stay in the know. Read More
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My View
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Seven Habits of Highly Successful Social Media Professionals
By Avi Levine
What makes some social media professionals more successful than others? Here's a look at the habits that help them effectively build relationships, educate audiences, and drive action online. Read More

event calendar

Sep 10 Seminar—How to Use Video to Ensure a Great Buying Experience
Sep 11 Virtual Conference—Evolving Your Emails for a World On-the-Go
Sep 17 Seminar—How to Curate Content to Zoom Business Results
Sep 24 Seminar—Smarketing: What It Is and Why You Need to Master It
Oct 8 MarketingProfs University—Email Marketing Master Course
Oct 20-23 B2B Marketing Forum 2015—Contact us for group rates

 
 
 
 

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Chief Content Officer: Ann Handley
Director of Publications: Vahe Habeshian
Opinions Editor: Verónica Maria Jarski
Research Writer: Ayaz Nanji
Contributor: Angela Natividad

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