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In this issue
1. How-To: Six Essentials for Good Storytelling—and Great Content Marketing
2. #SocialSkim: Facebook's New Teen-Only App, Plus 10 More Stories This Week
3. Podcast: Customer Relationships, Digital Marketing, and eBay for Dummies: Marsha Collier
4. Take 10: Four Essentials for Successful Event Planning
5. Survey Says: Social Media Engagement and Publishing Benchmarks for Brands
6. My View: Pinterest Isn't the Social Platform You Think It Is
7. Marketing Video: How to Rise Above the Social Media Noise
8. Infographic: How to Optimize Your Email Production Workflow
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How-To
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Six Essentials for Good Storytelling—and Great Content Marketing
By Jennifer Smoldt
Content now spreads in nanoseconds, so there's more risk in marketing than ever before. Brand reputation is at stake. Thus the importance of good storytelling. Because bad stories live forever online as a black scar on your brand's reputation. Read More
Video
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Marketing Video: How to Rise Above the Social Media Noise
By Shannon Matthews
Everyone is on social media. And that's not (much of) an exaggeration. But with that many users comes a lot of extra noise. So how do you rise above it and grab your audience's attention? Read More
Podcast
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Customer Relationships, Digital Marketing, and eBay for Dummies: Marsha Collier on Marketing Smarts [Podcast]
By Kerry O'Shea Gorgone
Digital marketing and e-commerce expert Marsha Collier talks customer relationships across channels, behavior vs. demographics, and lessons from eBay sellers. Read More
Multimedia
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Take 10: Four Essentials for Successful Event Planning
In just 10 minutes, we'll share the four elements you need in your event planning to guarantee success. You'll learn best-practices for how to organize, focus, and execute—from pre-planning to post-event follow-up. You'll leave with tools you can apply to any event to achieve your objectives and goals. Read More
Survey Says
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Social Media Engagement and Publishing Benchmarks for Brands
By Ayaz Nanji
Social media engagement with brands generally decreased on Facebook, LinkedIn, and Instagram in the first half of 2016, but interactions registered a slight uptick on Twitter, according to recent research from TrackMaven. Read More
Quick Take
#SocialSkim: Facebook's New Teen-Only App, Plus 10 More Stories This Week
By Christian Neri
Facebook again grabbed headlines—this time with an app for teens only. Also: what Facebook plans to take over next, why the Olympics indicate a big shift toward live-streaming, and how to gauge whether your Facebook ads led to offline purchases. Read More
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My View
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Pinterest Isn't the Social Platform You Think It Is
By Stephen Jeske
Pinterest boasts social elements, but not enough of them to call it a social media platform. So if you consider Pinterest just a social platform, you're at a serious tactical disadvantage. Read More

event calendar

Sep 8
 Online Seminar—Make Your Copy Mobile-Friendly
Sep 9
 Virtual Conference—Marketer's Brunch & Learn | 5 online sessions
Sep 22
 Online Seminar—Break Through the Noise: Three Strategies to Double Sales
Oct 18-21
 B2B Marketing Forum—Contact us for group rates

 
 
 
 

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Chief Content Officer: Ann Handley
Director of Publications: Vahe Habeshian
Opinions Editor: Verónica Maria Jarski
Research Writer: Ayaz Nanji
Contributor: Christian Neri

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