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In this issue
1. How-To: These Four Data Points Demonstrate Marketing ROI to the C-Suite
2. Article: 5 New Skills to Look for When Hiring Your Next Marketing Superstar [Sponsored]
3. Podcast: Loyalty in the Time of Couponing: Barry Kirk on Marketing Smarts
4. Take 10: How to Put Your Word-of-Mouth Marketing Campaign Into Action
5. Survey Says: The Content Types That Generate the Highest-Quality Leads
6. #SocialSkim: Facebook's Big Weak Spot, LinkedIn Launches Video: 11 Stories This Week
7. Infographic: Five Direct Mail Myths About Millennials
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How-To
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These Four Data Points Demonstrate Marketing ROI to the C-Suite
By Bonnie Crater
Data can help deliver insights that marketing leaders can use to collaborate with CEOs, CFOs, and sales leaders. And these four essential data points and relationship-building strategies will help you demonstrate ROI and Marketing's value. Read More
Podcast
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Loyalty in the Time of Couponing: Barry Kirk on Marketing Smarts
By Kerry O'Shea Gorgone
Barry Kirk, vice-president of marketing for Maritz Motivation Solutions, shares tips on developing effective loyalty programs and discusses strategies for building "cult loyalty" for your brand. Read More
Multimedia
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Take 10: How to Put Your Word-of-Mouth Marketing Campaign Into Action
In just 10 minutes, you'll learn which key questions you need to answer, how to measure your results, and what ethical issues you'll confront in WOMM. You'll leave with the tools to ensure your word-of-mouth marketing campaign hits it out of the park. Read More
Survey Says
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The Content Types That Generate the Highest-Quality Leads
By Ayaz Nanji
Marketers say research reports and videos/motion graphics are the content types that generate the leads most likely to convert, according to recent research from Ascend2. Read More
Quick Take
#SocialSkim: Facebook's Big Weak Spot, LinkedIn Launches Video: 11 Stories This Week
By Christian Neri
Young users may be ready to abandon Facebook; LinkedIn launches video upload, Reddit follows suit; Snapchat wants to transform news, and so does Facebook; Facebook algorithm to punish fake videos; 24 hot tools for social media; more! Read More
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At-A-Glance
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Five Direct Mail Myths About Millennials [Infographic]
By Laura Forer
If a marketer sends a direct mail piece to a Millennial, is it even read? Very possibly, yes, says today's infographic, which debunks myths about Millennials' interactions with direct mail and offers ideas for how to market to them. Read More

event calendar

Sep 21
 Teach Me How—Artificial Intelligence for Marketing: Getting Started
Oct 12
 Online Seminar—Create Your Content Architecture Blueprint
Oct 19
 Teach Me How—How to Add Live Streaming Video to Your Marketing Mix
Oct 3–6
 B2B Marketing Forum—Contact us for group rates

 
 
 
 

Questions? Comments? Suggestions? Leads? Contact us:

Chief Content Officer: Ann Handley
Director of Publications: Vahe Habeshian
Research Writer: Ayaz Nanji
Contributor: Christian Neri

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