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In this issue
1. How-To: Are You a Marketing Standout or Strikeout? Nine Tips to Help You Stand Out
2. Article: Seven Key Traits of Desirable Marketing Talent
3. Podcast: What Shoppers Want: Salesforce and Publicis.Sapient Research
4. On-Demand Seminar: Facebook Advertising Tactics for the B2B Marketer
5. Quick Take: How to Measure the ROI of Your B2B Content Marketing Campaigns
6. Survey Says: How Often Brands Send Marketing Emails
7. Infographic: The Psychology of Advertising: Thinking vs. Feeling
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How-To
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Are You a Marketing Standout or Strikeout? Nine Tips to Help You Stand Out
By Erica Seidel, Anand Thaker
These nine actionable tips will help you assess your networking and interviewing skills so you can land the marketing job you want. Read More
Podcast
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What Shoppers Want: Salesforce and Publicis.Sapient Research on Marketing Smarts [Podcast]
By Kerry O'Shea Gorgone
Heike Young of Salesforce and Hilding Anderson of Publicis.Sapient share some surprising findings from new research on what shoppers want, based on a survey of 6,000 consumers and 1.4 billion e-commerce visits. Read More
Multimedia
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On-Demand Seminar: Facebook Advertising Tactics for the B2B Marketer
In this Teach Me How seminar, you'll learn how Facebook advertising fits into your marketing mix and how you can leverage this platform to best understand the needs of your customers and prospects. Read More
Survey Says
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How Often Brands Send Marketing Emails
By Ayaz Nanji
How often do companies send out marketing emails? Does the frequency vary by business size? To find out, The Manifest surveyed 501 digital marketers who work for firms in the United States with 100 or more employees. Read More
Quick Take
How to Measure the ROI of Your B2B Content Marketing Campaigns
By Jolina Landicho
This guide includes costs to consider, metrics to monitor, and formulas to use so you can determine whether your content marketing campaigns are producing the ROI you want. Read More
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At-A-Glance
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The Psychology of Advertising: Thinking vs. Feeling [Infographic]
By Laura Forer
Considering all the advertising people see on a daily basis, it's a miracle any of the ads actually push through the clutter to stand out. Here's a look at the psychology of ads, including tips to make your ads memorable. Read More

event calendar

Aug 27
 Ask Me Anything—Live Q&A With Andrea Vahl
Sep 13
 Teach Me How—How to Build Presentations That Make People Say YES PRO
Sep 14
 Virtual Conference—Marketing Strategy
Nov 13-16
 B2B Marketing Forum—Contact us for group rates

 
 
 
 

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Director of Publications: Vahe Habeshian
Research Writer: Ayaz Nanji

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