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| By Dela Quist |
| In the last two months, Google has trampled on the rulebook with the introduction of its Promotions tab in Gmail and the addition of email-style advertising. Here's what you need to do to prepare.
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| By Kerry O'Shea Gorgone |
| Michelle Andres, vice-president of digital media for the Ravens, explains how the team rose to social media prominence in the NFL and turned its website from a lonely afterthought into the online destination for fans.
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| By Diego Larrea-Puemape |
| At this year's Wearable Technologies Conference, we saw the latest innovations. What got us most excited for their potential? Wearables in healthcare.
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| You'll learn to look beyond trends to trend currents—those inevitable, inexorable forces shaping the world of business and communications. You'll discover five key terms that will help you assess which strategies and tactics will bear the most fruit in the long term.
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#SocialSkim: Social Media This Week, Including Facebook's Big Plans, LinkedIn and Teens
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| By Angela Natividad |
| Just when you think you "get" social, it changes again. See two examples of subversive social culture, Facebook's plans to bring the Internet to the 'net-less, LinkedIn's quest for teens, Diesel's Tumblr cattle call, and—our favorite—technology that puts call-to-action buttons right inside your GIFs (or other social imagery of choice). Skim to transform social into sales.
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| By Aaron Dun |
| Our WayBack series covers critical strategies of today’s most successful B2B marketers. We go back to when they got started and uncover what programs they executed that are most connected to their success today. Up next is Jon Miller of Marketo.
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