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In this issue
1. How-To: Are You Losing Sales Because of Boring Copy? A Widely Applicable Example of Apps
2. #SocialSkim: The Future of Payments May Be Selfies, Plus More Stories in This Week's Roundup
3. Podcast: How to Improve Your Company's Performance: Mike Goldman on Marketing Smarts
4. Seminar: How to Improve Your Writing With a Crappy First Draft
5. Survey Says: The Most In-Demand Digital Marketing Skills
6. Infographic: The Science of Instagram: How to Get More Likes
7. My View: Why Marketers Really Need to Know About Data Science
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How-To
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Are You Losing Sales Because of Boring Copy? A Widely Applicable Example of Apps
By Razwana Wahid
You pour weeks into preparing for launch. You finally release the product and eagerly wait for sales to pour in. Yet, they don't. You blame the product: Should we add features? Are the colors wrong? But maybe, your copy is what's falling short. Read More
Podcast
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How to Improve Your Company's Performance: Mike Goldman on Marketing Smarts
By Kerry O'Shea Gorgone
Consultant and author Mike Goldman (Performance Breakthrough: The 4 Secrets of Passionate Organizations) explains how to hire for natural talent and core values, and create the right culture for success. Read More
Multimedia
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Seminar: How to Improve Your Writing With a Crappy First Draft
We'll take a close look at some of the benefits of crappy first drafts, including how they make you feel better about yourself, allow you to use momentum, and help you to plan. You'll learn to write faster, better, and more fluently. Read More
Survey Says
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The Most In-Demand Digital Marketing Skills
By Ayaz Nanji
Which digital marketing skills and job titles are highly sought after? And how much do those in-demand positions pay, on average? Read More
Quick Take
#SocialSkim: The Future of Payments May Be Selfies, Plus More Stories in This Week's Roundup
By Angela Natividad
Summer's winding down... time to amp up your social strategy! See how MasterCard is testing selfies as a payment option, how LinkedIn plans to take over office directories, how to win at livestreaming, and which brands get Reddit (and how they use it). Read More
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My View
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Why Marketers Really Need to Know About Data Science
By Matt Diehl
The ability to predict buying behavior and fine-tune personalization is every marketer's dream. Data science makes that dream come true. Read More

event calendar

Sep 10 Seminar—How to Use Video to Ensure a Great Buying Experience
Sep 11 Virtual Conference—Evolving Your Emails for a World On-the-Go
Sep 24 Seminar—Smarketing: What It Is and Why You Need to Master It
Oct 8 MarketingProfs University—Email Marketing Master Course
Oct 20-23 B2B Marketing Forum 2015—Contact us for group rates

 
 
 
 

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Chief Content Officer: Ann Handley
Director of Publications: Vahe Habeshian
Opinions Editor: Verónica Maria Jarski
Research Writer: Ayaz Nanji
Contributor: Angela Natividad

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