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In this issue
1. How-To: Marketing Mix Modeling vs. Attribution: Which One Is Right for Your Business?
2. #SocialSkim: Facebook Changes the Rules for Bots, Plus 11 More Stories
3. Podcast: How to Combat Email-Induced Insanity: SaneBox's Dmitri Leonov
4. Seminar: Why 'Always Be Testing' Is Wrong for Your Business
5. Survey Says: What Marketers Can Learn From the 50 Fastest-Growing B2B Companies
6. My View: Why Your Sales Reps Aren't as Efficient as They'd Like to Be
7. Infographic: Go for the Email Gold With These Five Winning Strategies
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How-To
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Marketing Mix Modeling vs. Attribution: Which One Is Right for Your Business?
By Trevor Testwuide
MMM and attribution measure the value and performance of your marketing activities. Both are sophisticated models for measuring cross-channel marketing activities, but they work in different ways, for different reasons. Read More
Podcast
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How to Combat Email-Induced Insanity: SaneBox's Dmitri Leonov on Marketing Smarts [Podcast]
By Kerry O'Shea Gorgone
SaneBox COO Dmitri Leonov discusses email overload and offers suggestions for marketers hoping to keep their emails from being funneled into the "Later" folder. Read More
Multimedia
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Seminar: Why 'Always Be Testing' Is Wrong for Your Business
We'll discuss why the "test everything" mentality is wrong and potentially dangerous for your company. We'll share why split-testing, one of the most used conversion-rate optimization tools, is not the be-all, end-all of optimization. We'll also cover when it's appropriate to test and when it's not. Read More
Survey Says
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What Marketers Can Learn From the 50 Fastest-Growing B2B Companies
By Ayaz Nanji
The 50 fastest-growing B2B companies are investing in blogs, downloadable content, and live chat, according to a recent report from Drift and Mattermark. Read More
Quick Take
#SocialSkim: Facebook Changes the Rules for Bots, Plus 11 More Stories This Week
By Christian Neri
Social was all about getting down to business this week: Facebook refreshed its rules for Messenger bots, and Instagram made headway in deploying business accounts. Also: Twitter's newest "ad format" and the latest metrics for Facebook Live videos. Skim to let it all sink in! Read More
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My View
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Why Your Sales Reps Aren't as Efficient as They'd Like to Be
By Robin Nichols
Sales reps are paid to do one thing and do it well: close new business. Unfortunately, they often get saddled down with less-pressing, time-sucking responsibilities. Read More

event calendar

Sep 8
 Online Seminar—Make Your Copy Mobile-Friendly
Sep 9
 Virtual Conference—Marketer's Brunch & Learn | 5 online sessions
Oct 18-21
 B2B Marketing Forum—Contact us for group rates

 
 
 
 

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Chief Content Officer: Ann Handley
Director of Publications: Vahe Habeshian
Opinions Editor: Verónica Maria Jarski
Research Writer: Ayaz Nanji
Contributor: Christian Neri

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