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In This Issue
+ How-To: The New Anti-Spam Law in Canada: A Primer for Email Marketers
+ Podcast: Choosing the Right Marketing Software: Rebecca Lieb of Altimeter
+ #SocialSkim: Twitter, Pinterest Acquisitions; Instagram's Bolt; Life After Like
+ How-To Guide: Inbound Marketing: The Art of Attraction
+ Survey Says: Why B2B Sales Leads Don't Convert (and Who Is to Blame)
+ Infographic: How Big Businesses Use Colors to Affect Your Emotions
+ My View: LinkedIn Acquires Bizo: Three Ways It Affects You
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How-To The New Anti-Spam Law in Canada: A Primer for Email Marketers
By Ryan Harris
If you're a marketer in North America, you likely send email to recipients in Canada. New commercial email regulations are being introduced there, and to avoid trouble... you'd best understand the new law. Read More
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Podcast Choosing the Right Marketing Software: Rebecca Lieb Talks to Marketing Smarts
By Kerry O'Shea Gorgone
The content marketing software landscape has gotten crowded—fast! Some 150 vendors are now vying for customers—you. Rebecca helps you make sense of content marketing strategy as well as software. Read More
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PRO   How-To Guide: Inbound Marketing: The Art of Attraction
In this 22-page guide you'll learn how to create great content in multiple iterations to meet customers where they are; you'll also learn how to market your content across multiple channels to cement the relationship and convert prospects to leads. Read More
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Survey Says
Why B2B Sales Leads Don't Convert (and Who Is to Blame)
By Ayaz Nanji
Most B2B marketing and sales professionals (60%) say price is the top reason Sales doesn't close qualified leads, according to a recent report from Demand Metric and Showpad. Read More
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Quick Take
#SocialSkim: Acquisitions by Twitter and Pinterest, Instagram's Bolt vs. Snapchat, Life After Like, More!
By Angela Natividad
The tectonic plates of social are moving! Get the latest on acquisitions—including Twitter's Madbits buy and Pinterest's Icebergs buy—plus tips on how to hook users in stories, where Instagram is challenging Snapchat, and whether there’s life after the Like. Skim to stay attuned. Read More
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My View LinkedIn Acquires Bizo: Three Ways It Affects You
By Trip Kucera
What does LinkedIn's decision to acquire Bizo mean for marketers? Read More
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Aug 7
 Seminar—How Social, Content, and PR Combine for Marketing Success
Aug 8
 Virtual Conference—Email Marketing: Ensure Your Emails Are a Resounding Success
Aug 14
 Seminar—Putting the User Back Into the User Experience
Aug 14
 MarketingProfs University—Search Marketing School
Aug 21
 Seminar—How to Create Amazing Blog Content That Gets Seen and Shared
Aug 28
 Seminar—Retrain Your Brain for Healthier Marketing
Oct 9-10
 B2B Forum 2014—Boston, MA Marketing For What Comes Next