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In this issue
1. How-To: In Pursuit of the Perfect Headline: What's the Secret to Making Your Audience Click?
2. Article: Your Customer's Second Purchase Is the Most Important [Sponsored by Zaius]
3. Podcast: A Casting Call for Empathic Marketers: Actor and Best-Selling Author Alan Alda
4. On-Demand Seminar: The Meat and Potatoes of Podcasting: Create a Successful Podcast
5. Survey Says: Email Subject Line Length: Is Brevity Better?
6. #SocialSkim: Facebook & Instagram Redesign, Amazon's Spark vs. Instagram & Pinterest: 10 Stories
7. Infographic: The Definitive Report About the Best Times to Post on Social Media
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How-To
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In Pursuit of the Perfect Headline: What's the Secret to Making Your Audience Click?
By Steve Rayson
What is the secret to an engaging headline? Everyone has an opinion... but what does the data say? After analyzing 100 million headlines, we found that the essence of an engaging headline comes down to a few core principles. Read More
Podcast
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A Casting Call for Empathic Marketers: Actor and Best-Selling Author Alan Alda on Marketing Smarts
By Kerry O'Shea Gorgone
Award-winning actor and best-selling author Alan Alda (M*A*S*H) shares insights into how actively cultivating empathy can improve communication in sales, medicine, science, and practically any other industry. Read More
Multimedia
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On-Demand Seminar: The Meat and Potatoes of Podcasting: How to Create a Successful Podcast
In this Teach Me How seminar, you'll learn the key steps to starting a podcast, from setting goals to recording and editing to promoting your published show. You'll leave with the tools to help you rock the mic—and make sure your podcast succeeds! Read More
Survey Says
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Email Subject Line Length: Is Brevity Better?
By Ayaz Nanji
Emails with shorter subject lines tend to garner significantly higher open rates and click rates, according to recent research from Yes Lifecycle Marketing. Read More
Quick Take
#SocialSkim: Facebook and Instagram Redesign, Amazon's Spark vs. Instagram and Pinterest: 10 Stories This Week
By Christian Neri
Facebook, Instagram aim for engagement with redesigns; all about Amazon's Spark social platform; LinkedIn's smart share options, a court case it lost, and its native video; Apple pushes original shows; more! Read More
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At-A-Glance
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The Definitive Report About the Best Times to Post on Social Media [Infographic]
By Laura Forer
Make this the last report you read about the best time to post on social media. Why? Because it consolidates findings from various other reports and puts all the data into one easy-to-read infographic. Read More

event calendar

Sep 21
 Teach Me How—Artificial Intelligence for Marketing: Getting Started
Oct 3–6
 B2B Marketing Forum—Contact us for group rates

 
 
 
 

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Chief Content Officer: Ann Handley
Director of Publications: Vahe Habeshian
Research Writer: Ayaz Nanji
Contributor: Christian Neri

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