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| The good news is that you don't need an MBA and you needn't have taken an accounting class to figure out the basics of your cost structure and an associated billable rate.
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| By Kerry O'Shea Gorgone |
| Author Mack Collier talks to Marketing Smarts about his book Think Like a Rock Star and the ways companies can meaningfully connect with their best customers (and biggest fans).
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| By Zach Redler |
| With more and more sales reps using their mobile devices during sales calls, CSOs and CMOs have been scrambling to find ways to capitalize on the trend.
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| We'll examine three primary components of the new business development ecosystem. You'll learn what roles each component is responsible for, how they should be used individually, and how they should be integrated for optimal results.
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| Top B2B Content Marketing Trends in 2013 |
| By Ayaz Nanji |
| The popularity of whitepapers as a B2B content marketing format is declining in relation to more interactive, easily digestible formats such as video, according to a recent survey.
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| By Verónica Maria Jarski |
| In a recent Marketing Smarts podcast, Ian Cleary shared tips about content creation, blogging tools, and building a blog audience. Here's a look at his suggestions—in the form of visual sketchnotes.
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