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In This Issue
+ How-To: Five Ways Marketers Can Benefit From Online Reviews
+ Podcast: Finding Your Niche With 'Fractal Marketing': Andrew Davis
+ #SocialSkim: Robin Williams, Promoted Tweets, a Viral Challenge, More...
+ Seminar: Search: Putting the User Back Into the User Experience
+ Survey Says: The 10 US Brands With the Most Positive Buzz
+ Infographic: The Social Life of the App-Addicted Teen
+ My View: 4 Reasons to Outsource Your Social Media and 4 Reasons Not To
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How-To Five Ways Marketers Can Benefit From Online Reviews
By Jan Vels Jensen
Online reviews and other feedback mechanisms can be used to improve nearly all parts of a business, from the quantitative (like ROI) to the qualitative (like trust). Here are five ways to make reviews work for you. Read More
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Podcast Finding Your Niche With 'Fractal Marketing': Andrew Davis Talks to Marketing Smarts
By Kerry O'Shea Gorgone
Marketing expert and bestselling author Andrew Davis talks about niche marketing, brand partnerships, and ways nonprofits can get free marketing advice. Read More
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PRO   Seminar: Putting the User Back Into the User Experience
Learn best-practices for getting your target audiences and search engines to easily find your site. You'll be able to incorporate search engine optimization, paid search, and social media campaigns to drive long-term results and a positive user experience. Read More
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Survey Says
The 10 US Brands With the Most Positive Buzz
By Ayaz Nanji
Amazon was the US company with the most positive "buzz" in the first half of 2014, according to a recent report from YouGov. Read More
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Quick Take
#SocialSkim: Robin Williams, Promoted Tweets, a Viral Challenge, Cozying Up to Business, More...
By Angela Natividad
See how the 'Net and brands celebrated Robin Williams's colorful life. Find out how many marketers have dived into Promoted Tweets, what online challenge is going viral, and how YouTube and LinkedIn plan to cozy up (even more!) to businesses. Skim for your weekly fix. Read More
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My View Four Reasons to Outsource Your Social Media (and Four Reasons Not to)
By Ben Austin
Should you outsource your social media? Before you answer that question, carefully weigh these pros and cons. Read More
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Aug 21
 Seminar—How to Create Amazing Blog Content That Gets Seen and Shared
Aug 28
 Seminar—Retrain Your Brain for Healthier Marketing
Sep 11
 Seminar—What Every Marketer Needs to Know About Growth Hacking
Sep 12
 Virtual Conference—Content Marketing: "Show Me the Money" 3 online sessions—FREE!
Oct 2
 Seminar—Capitalize on the Content Marketing Obsession
Oct 2
 MarketingProfs University—Content Marketing Crash Course
Oct 9-10
 B2B Forum 2014—Boston, MA Marketing For What Comes Next