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In this issue
1. How-To: How to Create Content About Things You Know Nothing About (Yet)
2. #SocialSkim: Facebook Takes on Adblockers, Plus 11 More Stories This Week
3. Podcast: Education and the Aspiring Marketer: Chapman, Osinubi, and Bassett
4. Seminar: Digital Trends for 2017: What You Need to Know Now
5. Survey Says: How Brands Are Using Triggered Email Campaigns
6. My View: Why You Need to Prep Employees Before They Go to the Social Media Frontlines
7. Infographic: Personal Branding: 10 Steps Toward a New Professional You
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How-To
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How to Create Content About Things You Know Nothing About (Yet)
By Bana Jobe
As any good journalist will tell you, you don't have to have a degree in a topic to write about it well—and confidently. Even so, creating content for a company is often a different beast. Read More
Podcast
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Education and the Aspiring Marketer: C.C. Chapman, Temitayo Osinubi, and Michelle Bassett on Marketing Smarts [Podcast]
By Kerry O'Shea Gorgone
Marketer and educator C.C. Chapman and recent Internet marketing graduates and authors Temitayo Osinubi and Michelle Bassett discuss modern marketing education. Read More
Multimedia
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Seminar: Digital Trends for 2017: What You Need to Know Now
We'll share the top digital trends that will deliver today and in the future. We'll walk through the best of what's ahead while gaining insight and tips for real-world application in digital communications, road-map creation, and—most important—performance optimization. Read More
Survey Says
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How Brands Are Using Triggered Email Campaigns
By Ayaz Nanji
Triggered email campaigns receive significantly more engagement than other types of messages, yet they are still not widely used by brands, according to recent research from Yesmail. Read More
Quick Take
#SocialSkim: Facebook Takes on Adblockers, Plus 11 More Stories This Week
By Christian Neri
This week, Facebook circumvented ad blocking technology but also gave consumers new powers to control ads they receive; Twitter expanded Moments; Snapchat inked a deal to bring you TV show content; and much more... Skim for the scoops! Read More
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My View
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Why You Need to Prep Employees Before They Go to the Social Media Frontlines
By Carin Warner
Companies should be training and explaining the rules of social engagement to their employees before sending them out to become brand ambassadors on social networks. Read More

event calendar

Aug 18
 Online Seminar—Why 'Always Be Testing' Is Wrong for Your Business
Sep 8
 Online Seminar—Make Your Copy Mobile-Friendly
Sep 9
 Virtual Conference—Marketer's Brunch & Learn | 5 online sessions
Oct 18-21
 B2B Marketing Forum—Contact us for group rates

 
 
 
 

Questions? Comments? Suggestions? Leads? Contact us:

Chief Content Officer: Ann Handley
Director of Publications: Vahe Habeshian
Opinions Editor: Verónica Maria Jarski
Research Writer: Ayaz Nanji
Contributor: Christian Neri

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