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In this issue
1. How-To: Five Methods for Planning Better B2B Content Experiences
2. Podcast: How to Become a Merchandising Rock Star: Andrea Syverson on Marketing Smarts
3. Take 10: Personal Branding Strategy: How to Get Famous
4. Survey Says: The Content Qualities That Most Influence B2B Purchasing Behavior
5. #SocialSkim: Facebook Launches Original Shows, Social Media Has 3 Billion Users: 11 Stories
6. Infographic: Trends in Social Media Marketing: B2B vs. B2C
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How-To
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Five Methods for Planning Better B2B Content Experiences
By Brody Dorland
Drawing inspiration from some of the brightest B2B content marketers, here are five ways to help solve the problem of planning your content marketing and elevating the content experience of your customers to meet their evolving expectations. Read More
Podcast
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How to Become a Merchandising Rock Star: Andrea Syverson on Marketing Smarts
By Kerry O'Shea Gorgone
Branding and merchandising expert Andrea Syverson explains how B2B and B2C brands alike can use merchandising to address customer pain points, and how "verbifying" your brand can help you to focus your marketing message. Read More
Multimedia
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Take 10: Personal Branding Strategy: How to Get Famous
In just 10 minutes, you'll learn how to grow your personal brand by scaling your influence. We'll share steps on how to stand out online, engage your audience, and enhance your reputation. You'll learn how to increase your followers and take advantage of content-creation habits that drive results. Read More
Survey Says
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The Content Qualities That Most Influence B2B Purchasing Behavior
By Ayaz Nanji
Prospective buyers of B2B products find content to be most useful when it speaks to needs/pain points and provides specifications, according to research from Content Marketing Institute and SmartBrief. Read More
Quick Take
#SocialSkim: Facebook Launches Original Shows, Social Media Claims 3 Billion Users: 11 Stories This Week
By Christian Neri
Social has 3 billion users (and other need-to-know stats); Facebook's original video effort; LinkedIn expands partners program; a mobile messaging foray by YouTube; Google's Snapchat Discover competitor; Snapchat's powerful tool for marketers... Read More
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At-A-Glance
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Trends in Social Media Marketing: B2B vs. B2C [Infographic]
By Laura Forer
Are social marketing strategies in the B2B and B2C worlds converging? In some ways, yes, according to today's infographic. Read More

event calendar

Aug 17
 Teach Me How—How to Create a Successful Podcast
Sep 21
 Teach Me How—Artificial Intelligence for Marketing: Getting Started
Oct 3–6
 B2B Marketing Forum—Contact us for group rates

 
 
 
 

Questions? Comments? Suggestions? Leads? Contact us:

Chief Content Officer: Ann Handley
Director of Publications: Vahe Habeshian
Research Writer: Ayaz Nanji
Contributor: Christian Neri

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