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In this issue
1. How-To: How to Launch Your First Employee Advocacy Program, and Why You Should
2. Article: The Key to ABM Success: How to Use Private Investigator Skills to Build a Winning Program
3. Podcast: Startup Marketing and the Power of CX: Figurr Founder David Cooperstein
4. On-Demand Seminar: How to Succeed at LinkedIn Content Marketing
5. Survey Says: The State of Marketing Technology in 2018
6. Quick Take: How to Spot Authentic (and Fake) Instagram Influencers
7. Infographic: Why Email Still Reigns Supreme
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How-To
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How to Launch Your First Employee Advocacy Program, and Why You Should
By Ismael El-Qudsi
Want to increase your social presence while also boosting employee engagement? Here are 10 steps to launching a successful employee advocacy program. Read More
Podcast
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Startup Marketing and the Power of CX: Figurr Founder David Cooperstein on Marketing Smarts [Podcast]
By Kerry O'Shea Gorgone
The founder of marketing agency Figurr shares insight into how marketing for startups differs from enterprise marketing, and why customer experience is so important to all marketing organizations. Read More
Multimedia
Today's PRO Item
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On-Demand Seminar: How to Succeed at LinkedIn Content Marketing
In this Teach Me How seminar, you'll hear about three powerful content marketing tactics using specific LinkedIn tools. You'll learn how to use those tools to increase your brand's visibility to keep your brand top of mind among your audiences and cement its positioning as an industry leader. Read More
Survey Says
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The State of Marketing Technology in 2018
By Ayaz Nanji
In 2018, nearly two-thirds (65%) of companies will increase their marketing technology budgets from 2017 levels, according to recent research from Walker Sands. Read More
Quick Take
How to Spot Authentic (and Fake) Instagram Influencers
By Billy Bones
Can you spot a real from a fake? Here are some tips to determine whether the Instagram influencers you work with are as influential as they claim. Read More
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At-A-Glance
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Why Email Still Reigns Supreme [Infographic]
By Laura Forer
Email is one of the earliest digital marketing channels, and despite competition from other, newer, channels... it's still one of the most effective. See why that is, and get tips to make your email program even better. Read More

event calendar

Aug 23
 Teach Me How—Facebook Advertising Tactics for the B2B Marketer
Aug 27
 Ask Me Anything—Live Q&A With Andrea Vahl
Sep 14
 Virtual Conference—Marketing Strategy
Nov 13-16
 B2B Marketing Forum—Contact us for group rates

 
 
 
 

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