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In this issue
1. How-To: Brand Admiration: What You Can Learn From Brands That Are Loved Unconditionally
2. #SocialSkim: Snapchat's Transformative New Feature, Plus 10 More Stories This Week
3. Podcast: How to Triumph Over Trolls and Misinformation: Janice Person of Monsanto
4. How-To Guide: Four Requisites for Agile Marketing Success
5. Survey Says: How Fortune 500 Brands Use Instagram: Top Filters, Best Times & Days to Post
6. My View: Three Reasons for Including Whitepapers in Your Content Strategy
7. Infographic: Psych! Five Principles That Explain Why Consumers Take Action (or Don't)
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How-To
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Brand Admiration: Why Some Brands Are Loved Unconditionally (and What You Can Learn From Them)
By Josh Zywien
When companies (B2C or B2B) have high levels of brand admiration, they experience explosive revenue growth and improved cost efficiencies, and far greater access to the best talent and partnerships. Read More
Podcast
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How to Triumph Over Trolls and Misinformation: Janice Person of Monsanto on Marketing Smarts [Podcast]
By Kerry O'Shea Gorgone
Janice Person, online engagement director at Monsanto, shares how blogger outreach and community engagement help the B2B company to overcome negative brand sentiment, misinformation, and outright trolling. Read More
Multimedia
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How-To Guide: Four Requisites for Agile Marketing Success
In this 36-page guide, you'll learn the four requisites for agile marketing success—the right attitude, the voice of the customer, "flow-jo" (flow mojo), and teamwork—along with a myriad of tips for putting it all into motion. Read More
Survey Says
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How Fortune 500 Brands Use Instagram: Top Filters, Best Times and Days to Post
By Ayaz Nanji
Half of Fortune 500 brands are now on Instagram, and the platform is providing the highest engagement levels for these businesses of any social network, according to recent research from TrackMaven. Read More
Quick Take
#SocialSkim: Snapchat's Transformative New Feature, Plus 10 More Stories This Week
By Christian Neri
A new feature alters how—and why—we use Snapchat, and Facebook's News Feed tweaks has many publishers up in arms. Also: how to boost your SEO with social, an infographic on Facebook ad-targeting, and Snapchat's new demographic. Read More
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My View
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Three Reasons for Including Whitepapers in Your Content Strategy
By Victor Ijidola
Don't forget whitepapers when you craft your content strategy. Myriad marketers consider them more effective than videos, e-newsletters, blogs, and infographics. Here's why. Read More

event calendar

Jul 14
 Online Seminar—The Broken Promise of Digital: Making the Customer the Center of What We Do
Jul 21
 Online Seminar—Stand Out: How to Develop Breakthrough Ideas
Aug 12
 Virtual Conference—Email Marketing | 3 online sessions
Oct 18-21
 B2B Marketing Forum—Contact us for group rates

 
 
 
 

Questions? Comments? Suggestions? Leads? Contact us:

Chief Content Officer: Ann Handley
Director of Publications: Vahe Habeshian
Opinions Editor: Verónica Maria Jarski
Research Writer: Ayaz Nanji
Contributor: Christian Neri

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