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In this issue
1. How-To: 8 Steps to Forget Blast Emails and Launch Intelligent Communications Instead
2. Video: Content Marketing Quick Tips From A to Z
3. On-Demand Seminar: Writers Need to Know Content Trends
4. Survey Says: This Is What Works in Facebook Headlines: The 20 Most Effective Phrases
5. #SocialSkim: Snapchat's Business-Friendly Features, Facebook's Transparency Metrics: 10 Stories
6. Infographic: Five Mantras That Can Lead to More Leads From Your Blog
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How-To
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Eight Steps to Leave Blast Emails Behind and Launch Intelligent Communications Instead
By Pini Yakuel
Learn how we marketers can graduate from the tried-and-true daily blast email to take a more personalized, targeted approach—and why it is so critical to our businesses that we do so. Read More
Video
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Marketing Video: Content Marketing Quick Tips From A to Z
By Cassie Nelson
Marketing content takes time, energy, and effort to produce. And even when you think you're doing it right, your efforts may fall flat. These quick tips for creating and distributing content can help you succeed. Read More
Multimedia
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On-Demand Seminar: Writers Need to Know Content Trends
You'll learn how to fine-tune your content planning and development to better mirror reader habits. You'll discover what your audiences want to read and how to reach and influence prospects. You'll leave with the tools to harness your readers' preferences to improve your content's trust factor. Read More
Survey Says
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This Is What Works in Facebook Headlines: The 20 Most Effective Phrases
By Ayaz Nanji
Which phrases in headlines are most effective in encouraging people to engage with articles on Facebook? To find out, Buzzsumo examined the performance of 100 million article headlines published this year. Read More
Quick Take
#SocialSkim: Snapchat's Business-Friendly Features, Facebook's Transparency Metrics: 10 Stories This Week
By Christian Neri
This week: Snapchat's new business-friendly features to fend off Instagram; Facebook's drone test to bring Internet to rural areas, and new transparency metrics to gain brands' trust; boost traffic with Instagram Story Ads; how teens use social; more! Read More
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At-A-Glance
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Five Mantras That Can Lead to More Leads From Your Blog [Infographic]
By Laura Forer
Is your blog working as hard as it should? Check out these five tips for generating more engagement and leads from your blog. Read More

event calendar

Jul 20
 Teach Me How—Advanced Google Analytics for Marketers
Aug 3
 Online Seminar—How to Create an Analytics Strategy That Ensures Success
Aug 17
 Teach Me How —How to Create a Successful Podcast
Oct 3-6
 B2B Marketing Forum—Contact us for group rates

 
 
 
 

Questions? Comments? Suggestions? Leads? Contact us:

Chief Content Officer: Ann Handley
Director of Publications: Vahe Habeshian
Research Writer: Ayaz Nanji
Contributor: Christian Neri

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