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In This Issue
+ How-To: Four Tips to Accelerate Sales Through the B2B Content Funnel
+ Podcast: Brand Attachment: Larry Vincent Talks to Marketing Smarts
+ #SocialSkim: Your Content Strategy, Facebook's Experiment, Google's Orkut...
+ Take 10: How to Map Your Skills to Boost Your Content Project Success
+ Survey Says: What Clients Expect of Marketing and Ad Agencies
+ Infographic: Five Reasons Your Awesome Content Isn't Going Viral
+ My View: Agile Marketing Gives Brands the Strategic Power They Need
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How-To Four Tips to Accelerate Sales Through the B2B Content Funnel
By Paul Gustafson
Does your content do most of the selling for your company? It should. But if it doesn't, your problem may be rooted in not having a content strategy that mirrors an effective sales funnel. Read More
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Podcast Brand Attachment: Larry Vincent Talks to Marketing Smarts
By Kerry O'Shea Gorgone
Larry Vincent, founder and executive director of The Brand Studio at United Talent Agency, discusses brand attachment, including how marketers can use it to predict buying behavior. Read More
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PRO   Take 10: How to Map Your Skills to Boost Your Content Project Success
In just 10 minutes, you'll learn which skills and character traits you can map to your content projects to boost their effectiveness. You'll walk away with tools, tips, and tricks to use in your content marketing efforts, as well as the knowledge of which pitfalls to avoid. Read More
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Survey Says
What Clients Expect of Marketing and Ad Agencies
By Ayaz Nanji
Businesses expect the marketing and advertising agencies they hire to do a bit of everything, from properly understanding current objectives to presenting ideas and solutions beyond the conventional. Read More
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Quick Take
#SocialSkim: Your Content Strategy, Facebook's Emotion Experiment, Google's Orkut, More!
By Angela Natividad
Ready to wave those Fourth of July flags? Before you do, get the skinny on Facebook's gigantic emotion experiment (which may have happened on your news feed). See how brands are jumping on World Cup action, say farewell to Orkut, and find out how to strengthen your content strategy... for whatever device your customer is using. Skim to stay in shape! Read More
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My View Agile Marketing Gives Brands the Strategic Power They Need
By Mark Battaglia
By adopting agile marketing, brands can execute plans more strategically. The marketing process becomes more nimble and powerful in responding to changing business or market conditions. Read More
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Jul 10
 Seminar—Everything You Ever Wanted to Know About Mobile But Were Afraid to Ask
Jul 11
 Virtual Conference—Retail Marketing: Embracing the Customer-Centric Landscape FREE!
Jul 17
 Seminar—The Art of Retention: How to Create Customers for Life
Jul 24
 Seminar—Social Selling: How to Market and Sell to the Modern Buyer
Aug 14
 Seminar—Putting the User Back Into the User Experience
Aug 14
 MarketingProfs University—Search Marketing School
Oct 9-10
 B2B Forum 2014—Boston, MA Marketing For What Comes Next