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In this issue
1. How-To: Eight Powerful SlideShare Features You May Not Be Using [Infographic]
2. #SocialSkim: #LoveWins Across Social, Plus 10 More Stories in This Week’s Roundup
3. Podcast: Hunting for Unicorns: Preact's Mike Saldi Talks Hiring on Marketing Smarts
4. Take 10: Use LinkedIn's Newest Features to Boost Your Profile
5. Survey Says: Marketers' Favorite SEO Tactics and Metrics
6. Infographic: How to Make Your Workplace Meetings More Productive
7. My View: Why You Need a Little Elbow Grease When You Use Marketing Automation
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How-To
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Eight Powerful SlideShare Features You May Not Be Using [Infographic]
By Barry Feldman
There are a ton of reasons that top brands—and small companies—are active on SlideShare: It provides an enormous opportunity for any content marketer. Read More
Podcast
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Hunting for Unicorns: Preact's Mike Saldi Talks Hiring on Marketing Smarts [Podcast]
By Kerry O'Shea Gorgone
Mike Saldi, formerly of Salesforce.com, now chief customer officer at software company Preact, shares secrets for spotting which applicants are most likely to rock that job you're hiring for. Read More
Multimedia
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Take 10: Use LinkedIn's Newest Features to Boost Your Profile
LinkedIn expert Viveka von Rosen will show you how to start using LinkedIn's newest features to boost the effectiveness of your profile. You'll learn how to create a custom image to help define your business, and how to include media to increase credibility and add life to your profile. Read More
 
Survey Says
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Marketers' Favorite SEO Tactics and Metrics
By Ayaz Nanji
Marketers say creating relevant content is the most effective search engine optimization tactic they employ, according to a recent report from Ascend2. Read More
Quick Take
#SocialSkim: #LoveWins Across Social, Plus 10 More Stories in This Week’s Roundup
By Angela Natividad
Find out how to access Buyable Pins and Facebook Messenger payments, learn about Facebook's ad-revenue-share offer, and hear Mark Zuckerberg's incendiary theory about where social is headed. Skim to stay in social shape! Read More
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My View
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Why You Need a Little Elbow Grease When You Use Marketing Automation
By Molly Koernke
Marketing automation isn't completely automated. You need to put some effort when using it—or you'll end up with poorly crafted campaigns. Read More
 
event calendar
 
Jul 9 Seminar—The Zappos Story: Create and Sustain a Culture of Service
Jul 10 Virtual Conference—Demand Generation: 3 online sessions
Jul 16 Seminar—Reframe Your Media Strategy to Identify and Engage New Audiences
Jul 23 Seminar—How to Build Your Podcast Brand
Oct 20-23 B2B Marketing Forum 2015—Contact us for group rates
 
 
 
 
 

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Chief Content Officer: Ann Handley
Director of Publications: Vahe Habeshian
Opinions Editor: Verónica Maria Jarski
Research Writer: Ayaz Nanji
Contributor: Angela Natividad

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