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In this issue
1. How-To: The Five Factors of Value That Drive B2B Sales and Protect Margins
2. #SocialSkim: Why Social Media Satisfaction Is Falling, Plus 11 More Stories This Week
3. Podcast: The Positive ROI of an Occasional Flop: 'Dragons' Den' Failure Tom Hunt
4. Seminar: Dominate LinkedIn: Connect and Engage With Your Prospects
5. Survey Says: How Retailers Use Welcome Emails to Engage Consumers [Infographic]
6. My View: Mobile-First Marketing Will Keep You Ahead of the Competition
7. Infographic: Why Creating a Personal Online Experience for Your Visitors Is Critical
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How-To
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The Five Factors of Value That Drive B2B Sales and Protect Margins (Article 3 of 4)
By Mark Eardley
Here's straightforward guidance on how to identify what your customers value, understand how value motivates B2B buying, break through the price barrier, and use value (i.e., create it) to justify your pricing. Read More
Podcast
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The Positive ROI of an Occasional Flop: 'Dragons' Den' Failure Tom Hunt on Marketing Smarts [Podcast]
By Kerry O'Shea Gorgone
TEDx speaker, "Dragons' Den" failure, and successful entrepreneur Tom Hunt explains how he doubled down on his less-than-auspicious turn on the BBC's "Dragon's Den" and won big in business. Read More
Multimedia
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Seminar: Dominate LinkedIn: Connect and Engage With Your Prospects
You'll discover how to use LinkedIn's "hidden" features to connect and engage with your ideal prospects—and ultimately close more sales. You'll learn how to identify your best leads, determine communication strategies that convert, and apply LinkedIn tools that will help you seal the deal. Read More
Survey Says
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How Retailers Use Welcome Emails to Engage Consumers [Infographic]
By Ayaz Nanji
Some 62% of e-commerce marketers say they send new email subscribers some sort of welcome message within 24 hours of signing up, according to recent research from Campaigner. Read More
Quick Take
#SocialSkim: Why Social Media Satisfaction Is Falling, Plus 11 More Stories This Week
By Christian Neri
This week, falling user satisfaction on social platforms, Reddit's new plan to lure advertisers, Twitter's big live-streaming news, nine new and mostly secret Facebook targeting options, and more! Read More
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My View
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Mobile-First Marketing Will Keep You Ahead of the Competition
By Stephen Moyers
Is your marketing focused on mobile first? If not, your business risks being left in the dust by your mobile-first competitors. Read More

event calendar

Aug 4
 Online Seminar—Naked Mole Rats, Fluffy Hamsters, and the Universal Algorithm
Aug 11
 Online Seminar— Digital Trends for 2017: What You Need to Know Now
Aug 12
 Virtual Conference—Email Marketing | 3 online sessions
Aug 18
 Online Seminar—Why 'Always Be Testing' Is Wrong for Your Business
Oct 18-21
 B2B Marketing Forum—Contact us for group rates

 
 
 
 

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Chief Content Officer: Ann Handley
Director of Publications: Vahe Habeshian
Opinions Editor: Verónica Maria Jarski
Research Writer: Ayaz Nanji
Contributor: Christian Neri

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