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In this issue
1. How-To: The Five Pillars of a Solid Digital Marketing Strategy That Endures
2. Article: Six Easy Steps to Kick-Start Marketing Attribution on Your Marketing Team [Sponsored]
3. Podcast: Your Brand in Three Notes: David Meerman Scott & Juanito Pascual Talk Sonic Branding
4. On-Demand Seminar: Stand Out: How to Develop Breakthrough Ideas
5. Survey Says: How Email Is Accessed in 2017: Top Devices, Platforms, and Clients
6. #SocialSkim: LinkedIn's New Website Demographics, WhatsApp's Business Chat: 10 Stories
7. Infographic: The Indispensable Social Media Cheat Sheet
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How-To
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The Five Pillars of a Solid Digital Marketing Strategy That Endures
By Peter Petralia
Why in this digital world would you operate your digital marketing communications without a solid strategy and plan? Set your foundation on the right footing now, and you'll save time (and money) later. Here's how. Read More
Podcast
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Your Brand in Three Notes: David Meerman Scott and Juanito Pascual Talk Sonic Branding on Marketing Smarts
By Kerry O'Shea Gorgone
The co-founders of sonic branding studio Signature Tones discuss how a "sonic logo" and custom music can help you connect with your audience. Read More
Multimedia
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On-Demand Seminar: Stand Out: How to Develop Breakthrough Ideas
In this seminar based on her book Stand Out: How to Find Your Breakthrough Idea and Build a Following Around It, Dorie Clark explains where to look for breakthrough ideas that set you apart and how to promote them. You'll learn how to both cultivate an innovation mindset and become more adept at spotting emerging opportunities. Read More
Survey Says
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How Email Is Accessed in 2017: Top Devices, Platforms, and Clients
By Ayaz Nanji
More emails are now opened on mobile devices than via webmail clients or desktop software, according to recent research from Return Path. Read More
Quick Take
#SocialSkim: LinkedIn's New Website Demographics, WhatsApp's Business Chat: 10 Stories This Week
By Christian Neri
This week: LinkedIn's powerful new website-visitor insights tool; WhatsApp's rumored business chat app and new milestone against Snapchat; Facebook's new Groups for Pages; an indispensable social media cheat sheet; and much more! Read More
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At-A-Glance
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The Indispensable Social Media Cheat Sheet [Infographic]
By Laura Forer
Want to make your social media marketing time more efficient? Check out this infographic, with tips on image sizing, keyboard shortcuts, and must-have tools. Read More

event calendar

Aug 3
 Online Seminar—How to Create an Analytics Strategy That Ensures Success
Aug 17
 Teach Me How —How to Create a Successful Podcast
Oct 3-6
 B2B Marketing Forum—Contact us for group rates

 
 
 
 

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Chief Content Officer: Ann Handley
Director of Publications: Vahe Habeshian
Research Writer: Ayaz Nanji
Contributor: Christian Neri

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