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In this issue
1. How-To: How to Craft a Brand Positioning Strategy in Four Steps
2. Article: Five Content-Led Marketing Campaigns That Drive Results
3. Podcast: Voice, AI, and the Future of Search: SEO Expert Jeremiah Smith of SimpleTiger
4. On-Demand Seminar: The Content Formula: Create and Measure Content That Converts
5. Quick Take: Relationship Marketing & GDPR: The Traps of Personalization Data & Targeting Tech
6. Survey Says: SEO Pricing: How Much Agencies and Freelancers Charge
7. Infographic: The Top 5 KPIs Online Marketers Should Be Tracking [Infographic]
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How-To
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How to Craft a Brand Positioning Strategy in Four Steps
By Naida Alabata
Brand positioning is the foundation of a strong marketing and branding strategy. Learn how to create an impactful positioning statement and use it to help define your brand in the minds of your market. Read More
Podcast
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Voice, AI, and the Future of Search: SEO Expert Jeremiah Smith of SimpleTiger on Marketing Smarts [Podcast]
By Kerry O'Shea Gorgone
SEO expert Jeremiah Smith of online marketing agency SimpleTiger discusses voice, AI, and other developments in search marketing, and shares tips for maximizing traffic and conversions. Read More
Multimedia
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On-Demand Seminar: The Content Formula: How to Create and Measure Content That Converts
In this Teach Me How seminar, we'll show you 10 ways you can quantify the return on your marketing through a consistent content approach. You'll also learn how to use content to create an appealing destination that your customers can't wait to visit again and again. Read More
Survey Says
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SEO Pricing: How Much Agencies and Freelancers Charge
By Ayaz Nanji
Most search engine optimization (SEO) agencies and specialists charge a monthly retainer for some or all of their services, according to recent research from Ahrefs. Read More
Quick Take
Relationship Marketing and GDPR: Avoiding the Traps of Personalization Data and Targeting Tech
By John Hernandez
If your data practices are GDPR-compliant, you don't have to worry, right? But marketing technologies and techniques that use consumer data for targeting and personalization can still put you in a bind. Read More
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At-A-Glance
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The Top Five KPIs Online Marketers Should Be Tracking [Infographic]
By Laura Forer
With so many metrics to be measured, how can marketers focus their energy on the most important ones? Tracking and improving these five KPIs can have a big impact on your marketing success. Read More

event calendar

Aug 23
 Teach Me How—Facebook Advertising Tactics for the B2B Marketer PRO
Sep 14
 Virtual Conference—Marketing Strategy
Nov 13-16
 B2B Marketing Forum—Contact us for group rates

 
 
 
 

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Research Writer: Ayaz Nanji
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