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| By Kevin Gao |
| For marketers, achieving a high open rate is highly desirable, and it is often a key metric for shedding light onto the effectiveness of a campaign. These 10 best-practices ensure open rates are as high as possible.
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| By Kerry O'Shea Gorgone |
| Nick Westergaard of Brand Driven Digital gives us a sneak peek at his B2B Marketing Forum presentation on Choosing Your Own Marketing Adventure. For more great insights, come see him speak in October.
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| In just 10 minutes, you'll learn the three most important things to consider when merchandising your homepage. You will be able to increase not only conversions but also your average sale amount.
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| By Aaron Dun |
| In our new WayBack series, we focus on the critical strategies today’s most successful B2B marketers use. We go back to when they got started and uncover what programs they executed back then that are most connected to their success today. Up first is Joe Chernov of Kinvey.
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