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In This Issue
+ How-To: 10 Marketing Lessons From the World Cup
+ Podcast: Social Media Engagement: Kim Garst and Nathan Latka
+ #SocialSkim: Facebook Mood Manipulator; Snapchat, Reddit, Instagram News
+ Seminar: Social Selling: How to Market and Sell to the Modern Buyer
+ Survey Says: The 10 Brands Businesspeople Respect Most (and Least)
+ Infographic: Create Compelling Marketing Videos That Educate and Entertain
+ My View: Three Google AdWords Myths That Need to Die
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How-To 10 Marketing Lessons From the World Cup
By Josh Haynam
There are lessons for all marketers in these 10 marketing plays that helped the 2014 World Cup become the most watched in history. Read More
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Podcast Social Media Engagement: Kim Garst and Nathan Latka, at Social Fresh, Talk to Marketing Smarts
By Kerry O'Shea Gorgone
Kim Garst, CEO of Boom Social, and Nathan Latka, CEO of Heyo, discuss what social media is and isn't, how to use it and how not to use it, and why social media is for engagement—but not only for engagement. Read More
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PRO   Seminar: Social Selling: How to Market and Sell to the Modern Buyer
In this seminar, we'll cover why and how to use social selling at an individual sales rep level. You'll walk away with fresh ideas on how to find and relate, connect, and engage with your customers and future advocates. Read More
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Survey Says
The 10 Brands Businesspeople Respect Most (and Least)
By Ayaz Nanji
Coca-Cola and PepsiCo are the the most respected US brands by business decision-makers, according to a recent report from CoreBrand. Read More
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Quick Take
#SocialSkim: Facebook Mood Manipulator, and News From Snapchat, Reddit, Instagram, More!
By Angela Natividad
Still peeved about Facebook manipulating your feelings? A clever Mood Manipulator plugin lets you decide how your News Feed feels. We've also got Snapchat news, Reddit Live, an Instagram case study, and tips on feeding your blog all the content "food groups." Skim for a balanced diet. Read More
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My View Three Google AdWords Myths That Need to Die
By Larry Kim
Do you believe these Google AdWords myths? If so, your campaigns aren't as strong and effective as they could be. Read More
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Aug 7
 Seminar—How Social, Content, and PR Combine for Marketing Success
Aug 8
 Virtual Conference—Email Marketing: Ensure Your Emails Are a Resounding Success
Aug 14
 Seminar—Putting the User Back Into the User Experience
Aug 14
 MarketingProfs University—Search Marketing School
Aug 28
 Seminar—Retrain Your Brain for Healthier Marketing
Oct 9-10
 B2B Forum 2014—Boston, MA Marketing For What Comes Next