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In this issue
1. How-To: The Three Keys to Mastering Marketing in Today's Noisy Marketplace
2. Podcast: Win With Mobile Games: Kevin Bachus of Dave & Buster's on Marketing Smarts
3. Seminar: How to Build Your Podcast Brand with Nick Westergaard
4. Survey Says: How B2B Content Marketers Are Missing the Mark
5. Infographic: Design Basics of a Winning Website
6. My View: Creating Personas From Your Website Visitors Is a Win-Win for You and Them
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How-To
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The Three Keys to Mastering Marketing in Today's Noisy Marketplace
By Linda Popky
Today's marketing environment is noisy and crowded. We have so many new techniques to promote our products and services that the chaos and clutter are getting worse. How do you get heard above all the noise? Read More
Podcast
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Win With Mobile Games: Kevin Bachus of Dave & Buster's on Marketing Smarts [Podcast]
By Kerry O'Shea Gorgone
Kevin Bachus, co-creator of the Xbox, senior VP of entertainment and games strategy at Dave & Buster's, discusses how the company uses mobile games to stay connected with customers between visits. Read More
Multimedia
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Seminar: How to Build Your Podcast Brand with Nick Westergaard
We'll walk you through how you can get started in podcasting—from understanding its current state to the mechanics and equipment needed to begin. You'll learn how to develop a podcast that both aligns with your brand promise and engages your audience. Read More
 
Survey Says
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How B2B Content Marketers Are Missing the Mark
By Ayaz Nanji
B2B content marketers are intent on pushing their products/services in content pieces, whereas their audience is looking for substantive ideas, according to a recent report from the Economist Group and peppercomm. Read More
 
 
My View
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Creating Personas From Your Website Visitors Is a Win-Win for You and Them
By Luke Rees
To craft better customer experiences, first create customer personas. The online clues on your website can give you the needed info to do so. Read More

event calendar

Aug 6 Seminar—Words That Stick: How to Make Your Brand Googleable
Aug 13 Seminar—SEO: How Customer Experience Impacts Search
Aug 14 Virtual Conference—Marketing Strategy & Planning: Like a Boss!
Aug 20 Seminar—How to Improve Your Writing With a Crappy First Draft
Oct 20-23 B2B Marketing Forum 2015—Contact us for group rates

 
 
 
 

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