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In this issue
1. How-To: Content and the Buying Decision Cycle: Guarantee Your Content Creates Sales
2. #SocialSkim: What Marketers Need to Know About Messaging App 'Line,' Plus 10 More Stories
3. Podcast: The Self-Made Marketer: Fitness Author and Expert Lucy Wyndham Read
4. Seminar: Stand Out: How to Develop Breakthrough Ideas
5. Survey Says: Content Marketing Jobs: Salary, Skill, and Education Trends
6. My View: Understanding the Power of Segmentation for Marketing Campaigns
7. Infographic: Seven Instagram Best-Practices for Building Your Audience
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How-To
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Content and the Buying Decision Cycle: Guarantee Your Content Creates Sales (Article 2 of 4)
By Mark Eardley
In B2B marketing, to convince customers to buy from you, they must know who you are, what you do, and why you matter to them. Here's how to move their buying decision forward—from "we're interested" to "where do we sign?" Read More
Podcast
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The Self-Made Marketer: Fitness Author and Expert Lucy Wyndham Read on Marketing Smarts [Podcast]
By Kerry O'Shea Gorgone
Fitness expert, author, and YouTube personality Lucy Wyndham Read shares how she dominated the HIIT (high-intensity interval training) market through endorsements, social media marketing, content, and more. Read More
Multimedia
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Seminar: Stand Out: How to Develop Breakthrough Ideas
In this seminar based on her book Stand Out: How to Find Your Breakthrough Idea and Build a Following Around It, Dorie Clark explains where to look for breakthrough ideas that set you apart and how to promote them. You'll learn how to both cultivate an innovation mindset and become more adept at spotting emerging opportunities. Read More
Survey Says
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Content Marketing Jobs: Salary, Skill, and Education Trends
By Ayaz Nanji
What is the average annual salary of a content marketing job? Which skills are most in demand? What levels of education and experience do companies want? Read More
Quick Take
#SocialSkim: What All Marketers Need to Know About Messaging App 'Line,' Plus 10 More Stories This Week
By Christian Neri
This week, the hot $1B South Korean messaging platform Line, Snapchat's push to bring movie studios and TV partners aboard, how you can now target your Facebook Live streams at the right audience, and much more! Read More
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My View
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Understanding the Power of Segmentation for Marketing Campaigns
By Yohai Sabag
Is it true that the more granular a segmentation is, the more an offer can be tailored to customers' specific needs and wants, resulting in high engagement? We conducted a study to find that out. Read More

event calendar

Jul 28
 Online Seminar—Dominate LinkedIn: Connect and Engage With Your Prospects
Aug 4
 Online Seminar—Naked Mole Rats, Fluffy Hamsters, and the Universal Algorithm
Aug 12
 Virtual Conference—Email Marketing | 3 online sessions
Oct 18-21
 B2B Marketing Forum—Contact us for group rates

 
 
 
 

Questions? Comments? Suggestions? Leads? Contact us:

Chief Content Officer: Ann Handley
Director of Publications: Vahe Habeshian
Opinions Editor: Verónica Maria Jarski
Research Writer: Ayaz Nanji
Contributor: Christian Neri

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