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In this issue
1. How-To: Boost Your Email ROI by Improving Your Copy's Readability
2. Article: For Serious ROI, B2B Companies Need These Three B2C Marketing Strategies [Sponsored]
3. Podcast: How to Find (or Be) a Valuable Mentor: Claire Diaz-Ortiz on Marketing Smarts
4. On-Demand Seminar: Advanced Google Analytics: Goals, Events, and Tracking Codes
5. Survey Says: The Post-Purchase Experience: What Consumers Want
6. #SocialSkim: LinkedIn Jumps Into Video, Amazon's Social Shopping Platform: 10 Stories This Week
7. Infographic: The Indispensable Welcome Email
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How-To
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Boost Your Email ROI by Improving Your Copy's Readability
By Trisha Randolph
As an email marketer, you test subject lines and calls to action for optimal performance, but are you submitting your copy to the ultimate test? If you're not testing it for readability, you may be missing out on clicks, conversions, and revenue. Read More
Podcast
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How to Find (or Be) a Valuable Mentor: Claire Diaz-Ortiz on Marketing Smarts
By Kerry O'Shea Gorgone
Claire Diaz-Ortiz, co-author of One Minute Mentoring (written with Ken Blanchard) explains how mentoring benefits both the mentor and the protege, how to find a mentor, how to know when it's the right fit, and more. Read More
Multimedia
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On-Demand Seminar: Advanced Google Analytics: Tricks for Goals, Events, and Tracking Codes
In this Teach Me How seminar, you'll learn how to add and manage marketing tags with Google Tag Manager, but without getting all technical and digging into code. You'll discover how to gain insight into the source and behavior of your visitors—to understand their needs and give them a better experience. Read More
Survey Says
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The Post-Purchase Experience: What Consumers Want
By Ayaz Nanji
Consumers say retailers and manufacturers of B2C products could most improve the post-purchase experience by offering better technical assistance, according to recent research from the CMO Council and LiveTechnology. Read More
Quick Take
#SocialSkim: LinkedIn Jumps Into Video, Amazon's Social Shopping Platform: 10 Stories This Week
By Christian Neri
This week, it's all about LinkedIn: native video, a lite mobile version, and a Windows 10 app. Also: Amazon's social-shopping feed and plans for a WhatsApp competitor; Facebook's Marketplace ad tests and alternative News Feed; the status of paid social; and more! Read More
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At-A-Glance
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The Indispensable Welcome Email [Infographic]
By Laura Forer
Knock, knock. Who's there? New subscribers. And it's time to welcome them to your brand. This infographic shares ideas for welcome series and tips for making those first emails impactful. Read More

event calendar

Aug 3
 Online Seminar—How to Create an Analytics Strategy That Ensures Success
Aug 17
 Teach Me How —How to Create a Successful Podcast
Oct 3-6
 B2B Marketing Forum—Contact us for group rates

 
 
 
 

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Chief Content Officer: Ann Handley
Director of Publications: Vahe Habeshian
Research Writer: Ayaz Nanji
Contributor: Christian Neri

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