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| By Tom Bentley |
| Samuel Clemens created the cherished celebrity known as Mark Twain as surely and craftily as he created Huck Finn. The man had "platform" a century before the concept had circulation.
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| By Kerry O'Shea Gorgone |
| Jay Baer's new book, Youtility, provides a comprehensive guide for businesses on "marketing sideways" and winning loyal customers by providing extremely helpful content.
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| In just 10 minutes, you'll learn effective ways to integrate social media into your tradeshow efforts. You'll walk away with tips for how to use social media platforms to draw more people to your booth and get the attention of potential customers who couldn't make it to the show.
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#SocialSkim: Social Media This Week, Including Social as Riot Control, A/B Testing
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| By Angela Natividad |
| You'll look forward to the next "hump day" after this week's top viral video. We'll also look at how social affects—maybe even calms—riled-up crowds. Learn how to embed Instagram pics and videos, and check out two new analytics tools: A/B testing capabilities on Google Analytics, and Awe.sm. Finally… ever wonder what "native advertising" means? Skim for a clearer picture!
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By Leon Altman
Can companies in industries that aren't inherently visual produce visual content for their social platforms? Absolutely. Here are three ideas to get their creativity flowing.
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