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In This Issue
+ How-To: 14 Things You Need to Know About Marketing Communications Today
+ Podcast: The Mobile Commerce Revolution: Tim Hayden
+ #SocialSkim: What's Shared, Word Crimes, TSA & Instagram, Write Like a Spy
+ Seminar: The Art of Retention: How to Create Customers for Life
+ Survey Says: Most Effective, Used, and Budgeted for Digital Marketing Tactics
+ Infographic: The Art and Science of Content Marketing
+ My View: Seven Things to Spark Your Prospects' Curiosity and Win Sales
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How-To It's a New Brand World: 14 Things You Need to Know About Marketing Communications Today
By Linda Kearns
What does it take to work successfully as a marketing communications professional in today's world? Read More
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Podcast The Mobile Commerce Revolution: Tim Hayden Talks to Marketing Smarts
By Kerry O'Shea Gorgone
Tim Hayden, co-author of the forthcoming The Mobile Commerce Revolution, shares insights into consumer behavior, how mobile affects that behavior, and how marketers can embrace the seismic shift that is mobile. Read More
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PRO   Seminar: The Art of Retention: How to Create Customers for Life
You'll learn how to implement key strategies that will increase brand loyalty among your current customers so you don't have to constantly chase down new prospects. You'll walk away with an action plan to ensure your customers look forward to doing business with you again and again. Read More
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Survey Says
The Most Effective, Most Used, and Most Budgeted for Digital Marketing Tactics
By Ayaz Nanji
US-based digital marketers consider email the most effective digital tactic for building awareness, boosting acquisition, and increasing conversion, according to a recent study. Read More
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Quick Take
#SocialSkim: What Gets Shared, Word Crimes, TSA on Instagram, Write Like a Spy, More!
By Angela Natividad
What nightspots trend on Twitter? Heineken helps young people find out. You’ll also learn what people really share on social networks, how to write like a spy, why word crimes are way worse than blurred lines, and why joining Instagram may be the smartest thing the TSA ever did. Skim for your share of state secrets. Read More
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My View Seven Things to Spark Your Prospects' Curiosity and Win Sales
By Joe Collins
To increase your chances of winning a sale, spark your prospect's curiosity. Here's a look at seven things that can inspire prospects to learn more about your business. Read More
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Jul 24
 Seminar—Social Selling: How to Market and Sell to the Modern Buyer
Aug 7
 Seminar—How Social, Content, and PR Combine for Marketing Success
Aug 14
 Seminar—Putting the User Back Into the User Experience
Aug 14
 MarketingProfs University—Search Marketing School
Oct 9-10
 B2B Forum 2014—Boston, MA Marketing For What Comes Next