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In this issue
1. How-To: Three SEO Pitfalls That Will Wreck Your Website
2. #SocialSkim: Facebook E-Shops, Plus 14 More Stories in This Week's Roundup
3. Podcast: Focus on Lifetime Value: InMobi's Bob Bahramipour on Marketing Smarts
4.  PRO  Seminar: Case Study: Reframe Your Media Strategy to Identify & Engage New Audiences
5. Survey Says: The Biggest Digital Marketing Opportunities of 2015
6. Infographic: 10 Easy Ways to Improve Your Email Open Rates
7. My View: Make Your Customers Feel Like You Know Them (Without Being Creepy)
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How-To
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Three SEO Pitfalls That Will Wreck Your Website
By Brad Shorr
Many factors go into on-site optimization, but three items stand out as not only crucial but also frequently shortchanged or completely overlooked. Here's how you can give each its due and dramatically boost your SEO performance. Read More
Podcast
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Focus on Lifetime Value: InMobi's Bob Bahramipour on Marketing Smarts [Podcast]
By Kerry O'Shea Gorgone
Former Gigwalk CEO and ad-tech industry veteran Bob Bahramipour of InMobi offers insight into the future of mobile advertising, the metrics that really matter, and the role of corporate culture in building a successful global company. Read More
Multimedia
Today's PRO Item
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Case Study Seminar: Reframe Your Media Strategy to Identify and Engage New Audiences
You'll learn how a B2B company redefined its media and branding strategy to engage a new audience and re-engage its traditional audiences via social, PR, television, video, and more. You'll discover how to tailor your approach to capture the attention of a shifting customer base. Read More
 
Survey Says
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The Biggest Digital Marketing Opportunities of 2015
By Ayaz Nanji
Marketers say making proper use of Big Data is the biggest digital opportunity of 2015, according to a recent report from Millward Brown. Read More
Quick Take
#SocialSkim: Facebook E-Shops, Plus 14 More Stories in This Week's Roundup
By Angela Natividad
Learn how Facebook plans to own the entire consumer journey. (Yes, we'll talk about Moneypenny, too.) Also: tools that'll up your GIF game, create instant replays, and save Periscope videos; and why bloggers would rather work with you... not agencies. Read More
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My View
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Make Your Customers Feel Like You Know Them (Without Being Creepy)
By Kelly McGuire
Online customers come to you through different paths for myriad reasons. The clues they leave behind can help you get to know them and improve their experience, build their loyalty and repeat business, and boost revenue. Read More

event calendar

Jul 23 Seminar—How to Build Your Podcast Brand
Aug 6 Seminar—Words That Stick: How to Make Your Brand Googleable
Aug 13 Seminar—SEO: How Customer Experience Impacts Search
Aug 14 Virtual Conference—Marketing Strategy & Planning: Like a Boss!
Oct 20-23 B2B Marketing Forum 2015—Contact us for group rates

 
 
 
 

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Chief Content Officer: Ann Handley
Director of Publications: Vahe Habeshian
Opinions Editor: Verónica Maria Jarski
Research Writer: Ayaz Nanji
Contributor: Angela Natividad

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