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In this issue
1. How-To: Seven Content Types That Will Increase Leads and Conversions
2. Article: Four Steps to Maximizing Customer Lifetime Value [Sponsored]
3. Podcast: Hacks That Make Your Content Sticky Like Duct Tape: John Jantsch
4. Take 10: How to Leverage Your Online Community
5. Survey Says: What Differentiates High-Performing Marketing Teams
6. #SocialSkim: LinkedIn Custom Notifications, Facebook Monetizes Messenger: 10 Stories
7. Infographic: Video Content and Its Role in the Marketing Funnel
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How-To
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Seven Content Types That Will Increase Leads and Conversions
By Andrew Gazdecki
You want your customers and potential customers to think of your content less as annoying advertisement and more as valuable, useful, or enjoyable marketing. Consider these seven types of content proven to help you increase leads and optimize conversion rates. Read More
Podcast
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Hacks That Make Your Content Sticky Like Duct Tape: John Jantsch on Marketing Smarts [Podcast]
By Kerry O'Shea Gorgone
Marketing consultant, speaker, and author John Jantsch of Duct Tape Marketing shares tips, tricks, and insights for better content marketing, and discusses his latest book, SEO for Growth: The Ultimate Guide for Marketers, Web Designers & Entrepreneurs. Read More
Multimedia
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Take 10: How to Leverage Your Online Community
In just 10 minutes, we'll share six practical tips that will help you tap into your online community to grow your business and benefit your customers. From setting goals to becoming a good listener, you'll leave with actionable steps to build a stronger online community. Read More
Survey Says
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What Differentiates High-Performing Marketing Teams
By Ayaz Nanji
High-performing marketing teams are more likely than underperforming marketing teams to focus on the customer experience, coordinate closely with Sales, and engage consumers across channels, according to recent research from Salesforce. Read More
Quick Take
#SocialSkim: LinkedIn Custom Notifications, Facebook Monetizes Messenger: 10 Stories This Week
By Christian Neri
LinkedIn's suite of tools to help you customize notifications; Facebook Messenger ads roll out globally, and Instant Article subscriptions are almost here; why Snap Map is worth paying attention to; get B2B leads with LinkedIn's Sponsored InMail; search via emoji; more! Read More
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At-A-Glance
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Video Content and Its Role in the Marketing Funnel [Infographic]
By Laura Forer
Some 90% of customers say they find video helpful when making shopping or buying decisions. But using video in marketing isn't always straightforward: You have to pick the right video for each stage of the marketing funnel. Read More

event calendar

Jul 20
 Teach Me How—Advanced Google Analytics for Marketers
Aug 3
 Online Seminar—How to Create an Analytics Strategy That Ensures Success
Aug 17
 Teach Me How —How to Create a Successful Podcast
Oct 3-6
 B2B Marketing Forum—Contact us for group rates

 
 
 
 

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Chief Content Officer: Ann Handley
Director of Publications: Vahe Habeshian
Research Writer: Ayaz Nanji
Contributor: Christian Neri

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