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In this issue
1. How-To: How to Schedule Your Social Media Updates More Efficiently
2. Article: Four Steps to Developing a Holistic Approach to Measurement
3. Podcast: Breaking Rules to Break Records: Damian Keyes on Marketing Smarts
4. On-Demand Seminar: Content... The Secret's in the Sauce
5. Survey Says: What Brands Post on Social vs. What Consumers Want to See
6. Infographic: How to Make Money as a Writer
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How-To
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How to Schedule Your Social Media Updates More Efficiently
By Lilach Bullock
Less time scheduling social posts means more time creating great social content. Here are some tricks for creating an efficient scheduling process and three tools that can help you get your content seen. Read More
Podcast
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Breaking Rules to Break Records: Damian Keyes on Marketing Smarts
By Kerry O'Shea Gorgone
Musician, marketing expert, speaker, and author Damian Keyes shares social media insights from his experience building a $60 million business in the music industry. He also discusses his new book, The Rule-Breaker's Guide to Social Media. Read More
Multimedia
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On-Demand Seminar: Content... The Secret's in the Sauce
In this PRO seminar, we'll deliver the keys to creating better content. With equal doses of humor, inspiration, and how-to, Ann Handley will share the secret ingredient to making your content stand out in a way that's uniquely yours. Read More
Survey Says
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What Brands Post on Social vs. What Consumers Want to See
By Ayaz Nanji
There is a significant disconnect between what marketers post to social media and what consumers want to see brands post, according to recent research from Sprout Social. Read More
 
 
At-A-Glance
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How to Make Money as a Writer [Infographic]
By Laura Forer
Freelance writers have options beyond blogging to make money in their fields. And brands should know what the going rates are and where to match up with qualified writers. Read More

event calendar

Jul 19
 Teach Me How—Seven Secrets to Safely Use Humor in Marketing
Sep 14
 Virtual Conference—Marketing Strategy
Nov 13-16
 B2B Marketing Forum—Contact us for group rates

 
 
 
 

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Director of Publications: Vahe Habeshian
Research Writer: Ayaz Nanji
Contributor: Christian Neri

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