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In this issue
1. How-To: How to Manage Email Deliverability: Six Simple Best-Practices
2. #SocialSkim: Facebook's CPC Updated, Plus More Stories in This Week's Roundup
3. Podcast: How to Keep Your Marketing Legal: Attorney Sara Hawkins on Marketing Smarts
4. New! Seminar: The Zappos Story: Create and Sustain a Culture of Service
5. Survey Says: The Best Time of Day to Tweet
6. Infographic: 10 Easy Ways to Improve Your Email Open Rates
7. My View: Three Ways Brain Science Can Skyrocket Your Conversion Rates
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How-To
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How to Manage Email Deliverability: Six Simple Best-Practices
By Evan Burke
Managing deliverability can challenge even the most well-respected brand. Government regulations, inconsistent Internet service provider policies, emerging technologies, and changes in subscriber behavior all add to the complexity. Read More
Podcast
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How to Keep Your Marketing Legal: Attorney Sara Hawkins on Marketing Smarts
By Kerry O'Shea Gorgone
Attorneys Sara F. Hawkins and Kerry O'Shea Gorgone discuss the latest tips from the FTC on how brands and bloggers should legally disclose sponsored content and run promotions. Read More
Multimedia
Today's PRO Item
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New! Seminar: The Zappos Story: Create and Sustain a Culture of Service
Zappos Insights speaker and culture evangelist Jon Wolske will share the value system and legendary approach to customer service that Zappos is known for. He'll show you how that culture of service can be applied in any industry or company—including yours! Read More
 
Survey Says
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The Best Time of Day to Tweet
By Ayaz Nanji
The most popular times for tweeting are often not the best times for getting clicks and engagement, according to a recent report from Buffer. Read More
Quick Take
#SocialSkim: Facebook's CPC Updated, Plus More Stories in This Week's Roundup
By Angela Natividad
It's an exciting week when sharks and fireworks combine... and brands hop on both. Also: Facebook is changing how it measures cost per click, ways to market better on LinkedIn, and an app called Bunkr that will transform the way you wow a crowd. Read More
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My View
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Three Ways Brain Science Can Skyrocket Your Conversion Rates
By Christopher Lester
By using what is known about neuroscience, emotion, and human behavior, marketers can make small but strategic changes to their CTAs that drive more sales, make new connections, and boost their company's bottom line. Read More

event calendar

Jul 16 Seminar—Reframe Your Media Strategy to Identify and Engage New Audiences
Jul 23 Seminar—How to Build Your Podcast Brand
Aug 6 Seminar—Words That Stick: How to Make Your Brand Googleable
Aug 14 Virtual Conference—Marketing Strategy & Planning: Like a Boss!
Oct 20-23 B2B Marketing Forum 2015—Register now to save up to $300

 
 
 
 

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Chief Content Officer: Ann Handley
Director of Publications: Vahe Habeshian
Opinions Editor: Verónica Maria Jarski
Research Writer: Ayaz Nanji
Contributor: Angela Natividad

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