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In this issue
1. How-To: The Most Important Branding Element You Are Likely Ignoring
2. Podcast: Addressable Advertising and Why Marketers Love It, With Experian's Jay Stocki
3. Take 10: How to Optimize Your LinkedIn Profile With Keywords
4. Survey Says: What Influences Consumers to Purchase From Marketing Emails?
5. #SocialSkim: Facebook's Huge Investment, YouTube at VidCon: 11 Stories This Week
6. Infographic: 11 Questions to Ask Before You Create a Marketing Video
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How-To
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The Most Important Branding Element You Are Likely Ignoring
By David Meerman Scott
Branding is vital in today's crowded marketplace of companies, ideas, and products. And though most of us understand visual branding with images, colors, logos, etc., few understand that sounds and music can align perfectly with brand attributes—and set your brand apart. Read More
Podcast
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Addressable Advertising and Why Marketers Love It: Experian's Jay Stocki on Marketing Smarts
By Kerry O'Shea Gorgone
Jay Stocki of Experian Marketing Solutions explains addressable advertising—what it is, how it works, and why it's the future of TV advertising. Read More
Multimedia
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Take 10: How to Optimize Your LinkedIn Profile With Keywords
In just 10 minutes, learn to drive traffic to your profile with one of LinkedIn's best-kept secrets: search engine optimization. Discover how to add keywords to your LinkedIn profile to increase visitors, improve networking, and connect with the right people. You'll leave with a thorough understanding of how to get better visibility on LinkedIn. Read More
Survey Says
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What Influences Consumers to Purchase From Marketing Emails?
By Ayaz Nanji
Consumers say they are most influenced to make purchases from marketing emails by sales/discounts and brand reputation, according to recent research from Yes Lifecycle Marketing. Read More
Quick Take
#SocialSkim: Facebook's Huge Investment, YouTube at VidCon: 11 Stories This Week
By Christian Neri
Facebook to spend millions on original shows, hits major user milestone; YouTube's VidCon announcements and its experimental app open to all; Instagram tires to make you share more; Reddit's big video effort; why you can't just focus on paid social; more! Read More
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At-A-Glance
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11 Questions to Ask Before You Create a Marketing Video [Infographic]
By Laura Forer
Lights, camera, action! But before you get to that point, check out these 11 questions to ask yourself about creating a marketing video for your brand. Read More

event calendar

Jul 20
 Teach Me How—Advanced Google Analytics for Marketers
Aug 3
 Seminar—How to Create an Analytics Strategy That Ensures Success
Oct 3-6
 B2B Marketing Forum—Contact us for group rates

 
 
 
 

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Chief Content Officer: Ann Handley
Director of Publications: Vahe Habeshian
Research Writer: Ayaz Nanji
Contributor: Christian Neri

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