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In this issue
1. How-To: How to Use Research to Write High-Converting CTAs and Tailor Your Content
2. Podcast: Focus on 10X Growth, Not 10% Improvements: CoSchedule's Garrett Moon
3. On-Demand Seminar: A PR Primer for Marketers: Five Steps to Bigger Buzz
4. Survey Says: The Social Networks B2B and B2C Marketers Value Most
5. Quick Take: The Business Podcast Primer: The Right Way to Do What Is So Often Wrong
6. Infographic: How to Run a Meeting so Stuff Actually Gets Done
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How-To
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How to Use Research to Write High-Converting CTAs and Tailor Your Content
By Garrett Moon
Providing useful content to your audience and selling your product or service to them aren't mutually exclusive tasks. These three tips explain how to use customer research to write compelling CTAs that help you make sales. Read More
Podcast
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Focus on 10X Growth, Not 10% Improvements: CoSchedule's Garrett Moon on Marketing Smarts
By Kerry O'Shea Gorgone
CoSchedule CEO Garrett Moon shares insights on marketing project management and leadership from his new book, 10x Marketing Formula: Your Blueprint for Creating "Competition-Free Content" That Stands Out and Gets Results. Read More
Multimedia
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On-Demand Seminar: A PR Primer for Marketers: 5 Steps to Bigger Buzz
In this Teach Me How seminar, you'll learn about five simple, yet effective, ways to drive positive media coverage, establish thought leadership, and build brand buzz. You'll get practical advice on how to deploy public relations tactics in your organization, and you'll see real-world case studies that demonstrate how to succeed with PR. Read More
Survey Says
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The Social Networks B2B and B2C Marketers Value Most
By Ayaz Nanji
Facebook is the most used and the most valued social network by both B2B and B2C marketers, according to recent research from Social Media Examiner. Read More
Quick Take
The Business Podcast Primer: The Right Way to Do What Is So Often Wrong
By Peter Altschuler
Forget the fancy sound effects and music: B2B podcasts need to be informative, useful, and respectful of their listeners' time. Here are 11 tips for how to make your B2B podcast a success. Read More
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At-A-Glance
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How to Run a Meeting so Stuff Actually Gets Done [Infographic]
By Laura Forer
Meetings have a reputation for being boring time-wasters, but when run well, they can—and should—help make things happen. Follow these tips to run efficient meetings that help people get work done. Read More

event calendar

Jun 14
 Teach Me How—Content Marketing for Humans in the Age of Robots
Jun 21
 Ask Me Anything—Live Q&A session with Chris Brogan
Jul 13
 Virtual Conference—Content Marketing | Effective strategies for revenue-generating content!
Jul 19
 Teach Me How—Seven Secrets to Safely Use Humor in Marketing
Nov 13-16
 B2B Marketing Forum—Contact us for group rates

 
 
 
 

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Director of Publications: Vahe Habeshian
Research Writer: Ayaz Nanji
Contributor: Christian Neri

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