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In this issue
1. How-To: Are Surveys Dead? Five Ways to Breathe New Life Into Your Customer Research
2. Article: Sorry, Marketing, You Don't Own Sales Enablement
3. Podcast: Influencer Marketing That Works: Shorty Award Winner Jeff Barrett
4. Take 10: Eight Ways to Improve Your Instagram Presence
5. Survey Says: What B2B Buyers Think of B2B Salespeople
6. Quick Take: How to Launch a New Brand: Five Tips for an Unforgettable Debut
7. Infographic: How to Manage Change at Work
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How-To
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Are Surveys Dead? Five Ways to Breathe New Life Into Your Customer Research
By Alissa Warne
Surveys are one of the most important digital touchpoints you can have with customers, eliciting valuable feedback to drive product and company direction. But how can you elicit better response rates? Read More
Podcast
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Influencer Marketing That Works: Shorty Award Winner Jeff Barrett
By Kerry O'Shea Gorgone
Shorty Award winner Jeff Barrett, a social media and PR consultant, speaker, writer, and influencer, shares tips for making influencer marketing work for brands and influencers alike. Read More
Multimedia
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Take 10: Eight Ways to Improve Your Instagram Presence
You'll learn how to take high-quality photos, use hashtags effectively, conduct advertising campaigns, and more. You'll leave with a thorough understanding of how to make Instagram an effective part of your marketing efforts. Read More
Survey Says
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What B2B Buyers Think of B2B Salespeople
By Ayaz Nanji
Most B2B buyers have a positive view of B2B vendors but don't think salespeople generally exceed expectations, according to recent research from the Miller Heiman Group. Read More
Quick Take
How to Launch a New Brand: Five Tips for an Unforgettable Debut
By Stewart Hodgson
Follow these five steps to create a memorable and effective brand that will help your company stand out from the competition. Read More
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At-A-Glance
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How to Manage Change at Work [Infographic]
By Laura Forer
Change is inevitable, especially at work. Whether you have a new boss or a new task or responsibility, it's important to know how to manage change at work in a positive way. Here are some tips for managers and employees. Read More

event calendar

Jul 13
 Virtual Conference—Content Marketing | Effective strategies for revenue-generating content!
Jul 19
 Teach Me How—Seven Secrets to Safely Use Humor in Marketing
Nov 13-16
 B2B Marketing Forum—Contact us for group rates

 
 
 
 

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Research Writer: Ayaz Nanji
Contributor: Christian Neri

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